Google Ads Specialist

We are seeking a skilled and results-driven Google Ads Specialist to manage and optimize paid search campaigns. The ideal candidate will be responsible for planning, executing, and monitoring PPC campaigns across Google Ads platforms to drive traffic, increase conversions, and maximize ROI. Key Responsibilities: Plan, create, and manage Google Ads campaigns. Conduct thorough keyword research and audience targeting Write compelling ad copy and optimize landing pages for higher Quality Score and conversions Monitor campaign performance metrics (CTR, CPC, ROAS, etc.) and adjust strategies as needed Perform A/B testing on ads and landing pages to improve effectiveness Analyze competitor advertising strategies and market trends Generate detailed performance reports and provide actionable insight Requirements: Proven experience as a Google Ads Specialist or in a similar PPC role Google Ads certification (Search, Display, or other relevant credentials) Hands-on experience with tools such as Google Analytics, Tag Manager, SEMrush, Ahrefs, etc. Strong analytical and problem-solving skills Ability to interpret data and trends and translate them into marketing strategies Excellent communication and copywriting skills Knowledge of SEO, retargeting, and social media ads is a plus Bachelor’s degree in Marketing, Digital Media, or related field preferred Preferred Skills: Experience managing multiple campaigns across different industries or markets Familiarity with Google Data Studio, Looker, or other reporting tools Understanding of conversion tracking, remarketing, and UTM parameters Ability to stay updated with Google Ads platform changes and algorithm updates Job Type: Full-time Pay: ₹20,000.00 - ₹25,000.00 per month Schedule: Day shift Work Location: In person Expected Start Date: 20/06/2025