Posted:14 hours ago|
Platform:
On-site
Full Time
Key Responsibilities
• Plan, create, and manage Google Ads campaigns across:
◦ Search
◦ Performance Max
◦ Display
◦ Remarketing / Retargeting
◦ Shopping
◦ Video
• Execute and optimize B2C Lead Generation & Sales (E-commerce & Service) campaigns.
• Handle budget allocation, bidding strategies, ad copies, keyword research, and
audience targeting.
• Set up and manage conversion tracking using Google Tag Manager (GTM).
• Integrate and analyze campaigns using Google Analytics 4 (GA4).
• Monitor performance metrics such as:
◦ CPA, ROAS, CPL, CTR, Conversion Rate
• Perform A/B testing on ads, landing pages, and audiences.
• Create weekly & monthly performance reports with clear insights.•
• Work closely with SEO, Design, and Sales teams for campaign alignment.
• Maintain quality score, relevance, and optimization scores
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