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GoWebbo & Co.
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Google Ads Executive

Google Ads Executive

GoWebbo & Co.

2 years

0 Lacs

kolkata metropolitan area west bengal india

Posted:2 days ago| Platform:

Apply

Skills Required

ads compensation management optimization tracking score test analyze strategies metrics communication reporting

Work Mode

On-site

Job Type

Full Time

Job Description

Google Ads Executive

Kolkata (On-site)

Negotiable

Minimum 2 Years

Digital Marketing

About The Role:

Google Ads Executive

Key Responsibilities:

Set up, manage, and optimize PPC campaigns (Search, Display, YouTube).
Monitor and manage campaign budgets for maximum efficiency.
Perform regular keyword bid adjustments and negative keyword optimization.
Monitor ad copy performance, implement updates, and run A/B testing.
Optimize Quality Score, including landing page improvements.
Manage and optimize location-based targeting.
Set up and test conversion tracking for:
Phone calls (30+ seconds talk time)
Form submissions (not button clicks)
Collect, analyze, and present accurate conversion data.

Preferred Skills & Experience:

Proven experience in managing Google Ads campaigns with measurable ROI.
Strong knowledge of PPC strategies, bid management, and Quality Score optimization.
Hands-on experience with Google Ads Manager, Tag Manager, and Analytics.
Strong analytical skills with the ability to generate actionable insights.

Qualifications:

Minimum 2+ years of experience in Google Ads campaign management.
Strong understanding of PPC metrics (CTR, CPC, CPA, ROAS, Quality Score, etc.).
Excellent communication and reporting skills.

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