Godrej Construction | Market Research Manager | Vikhroli, Mumbai

Godrej Constructions

Godrej Constructions mission is to create a world where nature and progress can co-exist harmoniously. From producing greener construction materials to solving the pressing issue of construction waste, Godrej Construction is present in every stage of the real estate development life cycle.

The services offered by Godrej Construction include manufacturing sustainable construction materials, providing environmental engineering solutions, and helping deliver holistic spaces to customers through our construction and civil engineering services, as well as horticulture and landscape management. The lean manufacturing culture encourages the elimination of waste, creates better value, and ensures faster delivery. The business also leases out and maintains commercial properties, catering to clients of different sizes and needs across industries. Its engineering expertise enables it to build and fit-out office spaces according to client specifications.

Godrej Construction also has a ready-mix concrete plant and a well-equipped central concrete laboratory to ensure consistency and quality. Focused on the environment, all Godrej Construction projects bear the Indian Green Building Council (IGBC) certification.

Godrej Construction is the only corporate in India with a globally certified Environment Management System.

Role & responsibilities

KRA:

1. Market Research & insights for strategic decision-making related to the development of Real Estate Assets (Residential, Retail, etc.)

2. Marketing and Product Strategy in line with organization goals

3. Assist in the design and development of RE Assets

4. Networking with leading clients, IPCs, Media, RE agencies and Business Partners

Job Description:

The candidate will be responsible for the following:

1. Macro Market Research (Global Trends, Pan India, MMR, MCGM) by Analyzing current brand positioning, metrics, industry overview and consumer insights to keep abreast of trends and market movements.

2. Micro Market Research (Central Suburbs and immediate catchment) by Identification of key competition projects by carry out site visits, tear down analysis & preparation of reports to understand the price corrections, schemes, differentiators and learnings for Experience Centre, specifications, locality, social infra, eco-system, price sheets and payment schemes, etc.

3. Track of market dynamics by studying information through various sources such as newspaper, magazines, IPC and other reports, exhibitions, expositions, conclaves, project visits.

4. Retail Study on Fast moving formats, Pricing and Business Model understanding

5. Suggest and recommend marketable offerings in Residential segments, Product sizing, Product configuration, percentage distribution, etc.

6. Marketing and Branding of Real Estate projects (Residential, retail, etc.)

7. Provide inputs to CRM based on best benchmarking practices to provide superior customer experience.

8. Devising and executing the marketing program using BTL and ATL marketing strategies

9. Driving digital interventions to enhance customer experience

10. Working with Leading IPCs and Real Estate Consultants to provide strategic insights to management on Real Estate Markets

11. Providing inputs for marketing collaterals, Digital Walk through and brochures, leaflets, site models etc.

12. Innovating to create product differentiation in the marketplace that is designed and built as per the consumer need and preferences

13. Preparing and presenting weekly, monthly, quarterly and annual reports on competition benchmarking, markets report inferences and ongoing trends/insights to senior management.

14. Streamline all SOPs for Market Research and Marketing to enhance process framework.

15. Overseeing implementation of marketing tools.

Preferred candidate profile

Bachelor's Degree + Post Graduation

Minimum 8-10 years of experience