GM - Branding

As a member of the team at MetaMorph, you will play a pivotal role in empowering startups to scale and innovate, with a primary focus on placing people at the core of their strategic initiatives. With a successful track record of supporting over 220 startups, our expertise lies in aligning talent with organizational requirements, enhancing employee capabilities, and transforming employer brands. By leveraging data-driven insights, we facilitate decision-making processes and offer comprehensive support for both acquisition and being acquired, ensuring that all aspects are covered comprehensively. Our current client is a tech-driven platform that serves as a bridge between local farmers and urban consumers, facilitating the delivery of fresh, traceable produce and staples directly to the consumers" doorsteps. This innovative approach combines sustainable agricultural practices with a direct-to-consumer retail model, effectively operating through online and offline channels. Your primary responsibilities in this role would include gaining an in-depth understanding of customer behavior, preferences, and purchase drivers. You should possess a demonstrated ability to successfully launch and scale products while executing high-impact campaigns. Expertise in driving innovation, organic footfall, and organic search growth is essential, along with a strong customer-centric mindset that oversees content creation across all brand communication touchpoints. You will be tasked with developing and implementing comprehensive brand strategies to foster growth, enhance awareness, and drive engagement. Leading cross-functional teams to introduce new products, campaigns, and customer-centric initiatives will also be a key aspect of your role. To excel in this position, you should have a minimum of 5 years of experience in the FMCG sector with leading brands. Additionally, a minimum of 12 years in online brand management, particularly in a consumer-facing, high-growth environment, is preferred. Your ability to leverage customer insights, conduct market research, and collaborate with digital teams to optimize the online presence and customer experience will be critical. Continuous innovation, experimentation, and the ability to monitor and evaluate brand performance using data-driven insights to refine strategies are essential components of this role.,