General Manager

Role Overview: As the General Manager - Marketing for a well-known Indian ethnic foods brand with a global presence, your role is crucial in driving business growth, enhancing brand identity, and ensuring profitability. Your primary objective is to develop and execute effective marketing strategies, manage brand identity, engage customers, and drive new business/product development initiatives. By collaborating with cross-functional teams, you will support the sales function to acquire new customers and retain existing ones. Key Responsibilities: - Develop an annual marketing & brand strategy aligned with sales targets, ensuring clear objectives. - Prepare an annual budget in line with the company's sales target for effective budget planning. - Spearhead the comprehensive development of marketing plans and execute result-driven marketing strategies. - Prioritize audience expansion through targeted marketing initiatives and orchestrate seamless execution. - Conduct market research to understand target audience behavior and trends. - Identify key marketing channels (ATL, BTL, digital) for campaign execution and define objectives, messaging, and creative elements for each campaign. - Explore new trends and behaviors to identify potential business opportunities. - Collaborate with cross-functional teams for new business and product development. Qualifications Required: - Strong communication and interpersonal skills. - Creativity and innovation in developing marketing campaigns. - Market and consumer understanding through research and analysis. - Customer-centric approach. - Proficiency in data analysis for tracking campaign performance. - Leadership and team management skills. - Strategic thinking to develop long-term marketing plans. Additional Company Details: Omit this section as no additional details of the company are mentioned in the job description.,