GCC Market Intelligence & Enablement Lead

Systems Plus Solutions Pvt Ltd

4 - 6 years

15 - 20 Lacs

pune

Posted:5 hours ago| Platform:

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Skills Required

bpo it services managed services diagnostics sales operations project management market intelligence consulting market research product marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

GCC Market Intelligence & Enablement Lead

Role summary

Hands-on strategist who converts market research and account intelligence into assessments, maturity indexes and high-impact sales enablement that drives meetings and expansion. Owns research for new GCC opportunities, account expansion plays, and creation of collateral (decks, case studies, landing pages, ABM assets etc).

Core responsibilities

Conduct primary and secondary market research to identify and validate new GCC service opportunities and adjacent plays.
Generate account expansion intelligence for existing accounts (buying centers, pain points, white space).
Design diagnostic assessments and maturity models (questionnaire, scoring logic, remediation guidance) for use in presales and account growth.
Create client-grade collateral: pitch decks, case studies, one-pagers, battlecards, landing page copy and ABM assets.
Translate research into ABM plays and outreach frameworks tailored to target personas.
Package and hand off assets to Sales, Presales and Marketing; train stakeholders on using assessments and collateral.
Maintain a searchable collateral library and templates for rapid enablement.
Define and track basic enablement impact metrics and feed insights back into product/GTM planning.

Required experience & background

Solid experience in market research, product/portfolio GTM, or product marketing within IT services, BPO/GCC, consulting, cloud or managed services.
Proven experience producing research-backed assets used by Sales (decks, landing pages, case studies, assessments).
Comfortable running client and SME interviews and synthesizing insights into concise recommendations.

Required skills (non-negotiable)

Rigorous primary & secondary research methodology (interviews, analyst reports, competitor mapping).
Assessment & maturity model design (dimensions, levels, scoring).
Expert slide craft and storytelling (PowerPoint-level mastery).
Strong written communication for crisp, executive collateral.
Ability to turn research into practical ABM and enablement plays.
Project management and stakeholder collaboration across Sales, Operations and Marketing.

Additional / desirable skills

Hands-on familiarity with CMS/landing page builders (HubSpot, WordPress) or ability to brief devs/designers.
Basic analytics and data literacy (Excel modelling; familiarity with GA4, basic SQL or BI tools).
Experience with marketing/sales tools (HubSpot / Marketo / Seismic / Outreach) and content operations.
Understanding of SEO/SEM fundamentals and content performance measurement.
Design awareness; ability to produce design-ready copy and work with designers (Figma/Canva familiarity).
Regional knowledge of GCC markets, regulatory context and enterprise buying behaviours (preferred).
Experience with ABM strategy and targeted outreach execution.

Personal attributes

Pragmatic, delivery-oriented, able to produce client-grade outputs quickly.
Comfortable with ambiguity; makes defensible assumptions and communicates them.
Collaborative with strong stakeholder empathy for Sales and Delivery priorities.

Education

Degree in business, marketing, economics, engineering or related field, or equivalent practical experience.

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