Digital Marketing Manager

Job Description: Digital Marketing Manager

Department: Marketing

Location: Bengaluru, India

Reports To: Marketing Manager

Nature of Role: Full-time | Hybrid (with travel for events, shoots & exhibitions)

Role Summary

We are looking for a Digital Marketing Manager (46 years’ experience) who can own

strategy and execution across social media, leadership communication, public relations,

influencer partnerships, and integrated marketing campaigns.

This role is ideal for someone who has grown beyond execution-only roles but still enjoys

being hands-on, working closely with leadership, and shaping how purpose-led stories are

told digitally.

Key Responsibilities

1. Digital & Social Media Management

• Own social media strategy and execution for:

• Plastics For Change brand channels
• Leadership / founder profiles (LinkedIn-focused)

• Define content pillars, tone of voice, and platform strategies

• Translate leadership insights, field stories, certifications, and partnerships into

compelling digital narratives

• Manage content calendars, publishing, community engagement, and analytics

• Ensure sensitivity, authenticity, and credibility in all storytelling

2. Public Relations & Media Management

• Drive in-house PR strategy and execution

• Build and manage relationships with journalists, editors, and publications

• Draft and pitch press releases, opinion pieces, and impact stories

• Secure earned media across sustainability, CSR, business, and packaging domains

• Coordinate interviews and thought leadership placements for leadership

• Track and report PR outcomes and media impact

3. Influencer & Thought-Leader Partnerships

• Identify, onboard, and manage influencers and industry voices aligned with

sustainability and impact

• Design influencer campaigns with clear objectives and ethical guidelines

• Manage briefs, timelines, approvals, and performance tracking

• Build long-term influencer partnerships rather than one-off activations

4. Campaign & Growth Marketing

• Plan and execute integrated digital campaigns for webinars, certifications, raw

material offerings, and partnerships

• Coordinate newsletter campaigns

• Track leads, engagement, and campaign performance

• Support sales teams with targeted digital lead generation initiatives

5. Event, Webinar & Brand Visibility

• Lead digital amplification for exhibitions, trade shows, and industry events

• Manage webinar promotions, registrations, and post-event follow-ups

• Coordinate content capture and PR visibility around events

6. Brand Governance & Vendor Management

• Own brand voice, digital guidelines, and storytelling standards

• Manage designers, videographers, freelancers, and agencies

• Review and approve all digital and PR assets

• Ensure brand consistency across platforms and partners

Qualifications & Experience

• Bachelor’s degree in marketing, Communications, PR, or related fields

• 4–6 years of hands-on experience in digital marketing, social media, PR, or brand

roles

• Demonstrated experience managing both strategy and execution

• Strong writing, editing, and storytelling skills

• Exposure to sustainability or purpose-led brands is a strong advantage