Freelance Field Marketing Media Planner

Company Overview:

Founded in 2009, KKBC is a leading B2B tech marketing agency dedicated to inspiring brands through innovative strategies and creative communication. With services ranging from media planning and digital management to brand research and public relations, we operate across APAC, EMEA, and North America, offering significant career growth opportunities.

As a global, location-free company, we embrace the diverse cultural contributions of our teams across multiple countries, leveraging these perspectives to meet both local and international market needs. At KKBC, we value our team as our greatest asset and are committed to providing a dynamic environment where employees can excel and contribute to our mission of creating inspiring brands worldwide.

Role Introduction

This role will be responsible for assisting in the development and execution of media plans that effectively reach target audiences and achieve client objectives. This role requires a blend of analytical skills, creativity, and strategic thinking to support media planning activities across various platforms, with the ideal candidate possessing a background in advertising, excellent organizational abilities, and a keen eye for detail.

Responsibilities:

• Assist in developing comprehensive media plans to achieve client marketing objectives.
• Conduct market research and competitive analysis to inform media strategies.
• Collaborate with internal teams to ensure alignment of media plans with overall campaign goals.
• Coordinate the implementation and monitoring of media campaigns.
• Manage timelines and deliverables to ensure campaigns are executed on schedule.
• Work with media vendors and partners to negotiate rates and placements.
• Analyze campaign performance data to provide insights and recommendations.
• Prepare regular reports and presentations for clients on campaign performance.
• Utilize analytics tools to track and measure the effectiveness of media plans.
• Maintain ongoing communication with clients to understand their needs and objectives.
• Provide exceptional client service by addressing inquiries and concerns promptly.

Requirements:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Proven experience as a Media Planner in a marketing agency, with expertise in field marketing strategy.
• Excellent written and verbal English communication skills.
• Strong analytical skills with the ability to interpret data and trends.
• Proficiency in media planning tools and software (e.g., Nielsen, Comscore, Google Analytics).
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Experience managing a variety of media channels, including digital platforms (social media, SEM, programmatic, email marketing) and traditional media (TV, radio, print, outdoor advertising).