Founding marketing and community lead

About Anzo

Anzo is your agentic onchain neobank a borderless, self-custodial global money app. We’re building modern banking for the future of money: virtual accounts, global debit cards, gasless swaps across chains, and up to 11% APY, all while keeping users in control with seedless security, guaranteed recovery, spending limits, and inheritance.  

At the core is a programmable AI agent that adapts to each user automating saving, investing, and Bitcoin stacking (smart DCA, rebalancing, one-click AI swaps).  

We’re a small team moving fast. Now we need our first marketing hire to turn this product into a movement.

The Role

You’ll be our Founding Growth & Community Lead, owning Anzo’s growth from zero to one. Your mandate is simple and measurable:

Grow socials → grow waitlist → grow community → drive early adoption.

This is a hands-on role for someone who ships daily, runs experiments, and builds a flywheel—not a brand manager or agency wrangler.

What You’ll Own

1) Social Growth (primary top-of-funnel)

• Build and run a consistent, high-signal content engine for X/Twitter (primary), plus Farcaster/LinkedIn/YouTube Shorts as appropriate.
• Translate product + narrative into posts/threads that earn attention and trust (agentic onchain banking, seedless security, borderless money).
• Founder amplification: ghostwrite/edit CEO posts, structure launch threads, and distribute across channels.
• Track performance, identify winners, and iterate weekly.

2) Waitlist Growth (activation)

• Own the waitlist funnel end-to-end: landing page messaging, conversion rate, referral loops.
• Design & run growth experiments: content → CTA, “move up the waitlist” mechanics, community invites, targeted collabs.
• Partner with crypto/Bitcoin communities, newsletters, podcasters, and builders to drive qualified signups.
• Create a simple reporting cadence tying content/community to signups.

3) Community Flywheel (retention + advocacy)

• Launch and nurture our early adopter community (Telegram/Discord/Farcaster).
• Run rituals: build-in-public updates, AMAs, early access, user spotlights.
• Identify power users and turn them into advocates/ambassadors.
• Close the loop with product: bring user insights back to engineering/design weekly.

4) Narrative & Positioning 

• Help sharpen AnzoWallet’s story into a repeatable “why now / why us” that users quote back.
• Make complex ideas feel simple: self-custody without fear, AI-driven banking without giving up control.

What Success Looks Like (First 90 Days)

• Consistent posting cadence + meaningful growth in followers and engagement in core channels.
• Clear weekly waitlist targets hit via organic + partnership loops.
• Landing page conversion improved through copy/CTA testing.
• An active early adopter community generating real product feedback and referrals.
• Weekly growth memo: what worked, what didn’t, what we try next.

You’re a Fit If You…

• Have shipped 0→1 growth at an early startup (crypto/fintech/AI a plus).
• Are internet-native with strong taste: you know what works on X (and what’s cringe).
• Can write clearly and credibly about money, Bitcoin, self-custody, AI agents, and onchain apps.
• Balance thinking in experiments, metrics, and vibes.
• Move fast independently, without waiting on a big team.
• Care about giving people real financial control.

Bonus Points

• You’ve grown a waitlist or community from scratch.
• You’ve worked on an onchain product or Bitcoin-first brand.
• You’ve run partnerships with creators/podcasts/newsletters.
• You can do lightweight no-code or basic design edits for landing pages.

Why Join

• Founding-team seat with huge ownership.
• A differentiated product in a massive category, with a clear “future of banking” wedge.
• Freedom to build the growth engine your way.

Compensation

Competitive salary + meaningful equity. We want an owner.

Apply Send:

• A short note on why Anzo + why you
• Examples of work (threads, launches, waitlists, communities, campaigns)
• Anything that shows your taste and ability to grow from zero