Field Marketing Manager - Segment

Introduction

Your Role And Responsibilities

• Develop a deep understanding of the priority industry, client’s AI business priorities (e.g., initiatives and challenges) and key senior/C-suite buyers for assigned accounts. Leverage available dashboards and insights.
• Be well versed in IBM’s AI for Business campaign, the AI use cases and entry points, and how they can solve customer pain points.
• Work with sales to prioritize the order and timing to roll out marketing plans by micro clusters.
• Leverage the pre-defined set of assets and experience elements designed for senior level executives to create targeted customer journeys for each micro-cluster and an overall account/cluster flight plan. Strategy and plans to be updated as AI adoption increases.
• The plan should reflect actions for each prioritized micro-cluster an account appears in and should leverage marquee account participation.
• Plot micro-cluster journey maps using examples in micro-cluster kits.
• 20% customization as needed should be leveraged for multi touchpoints assets
• For experiential elements, ensure support from consulting, client engineering and innovation studios to deliver
• Coordinate across technology, consulting and demand strategy to develop a common engagement plan to achieve 4+ engagements by VP+ in 60 days (with the goal of 2+ interactions being live).
• Measure quality of engagements with continuous feedback between marketing and sales, leveraging the executive dashboard and account cards
• Ensure all information on marketing AND sales engagement (consulting led, tech led) is always up to date in ISC and can be leveraged in account cards. This includes, but not limited to:
• Collection of all account participants at events (e.g., bespoke, standard, industry)
• Tracking of personalized and customized e-mails sent by sellers, executive advocates, MD and CLP to clients, incl. in-person interaction and business development activities with clients such as visits to innovation studios, small panels
  

Preferred Education

Required Technical And Professional Expertise

Preferred Technical And Professional Experience