Field Marketing Executive

Job Title: Field Marketing Executive Department: Marketing Location: Koramangala, Bangalore Experience Required: 2–3 Years (Field Marketing/BTL Activities) Preferred Languages: Kannada & Telugu Employment Type: Full-Time Job Summary: We are looking for a proactive, smart, and skilled Field Marketing Executive to join our marketing team and handle BTL (Below-The-Line) marketing activities across Karnataka and Andhra Pradesh. The ideal candidate will be responsible for managing on-ground promotions, monitoring outdoor media, capturing campaign visuals, and contributing to the planning and execution of local marketing strategies. Key Responsibilities: Monitor and report on BTL marketing assets like billboards, LED boards, hoardings, etc. Capture high-quality images of marketing placements using a GPS-enabled camera for tracking and verification. Prepare regular PowerPoint presentations and reports to present marketing insights and media activity. Travel across Bangalore city and its outskirts as well as selected regions of Karnataka and Andhra Pradesh to execute and oversee marketing activities. Contribute ideas and assist in developing marketing strategies tailored to regional market trends. Evaluate competitor activities and suggest innovative BTL marketing tactics. Maintain strong vendor relationships for execution of ground-level promotions. Ensure brand visibility is in line with company standards. Handle execution and support of on-ground events, sampling campaigns, and activations when required. Track performance and provide feedback reports to the Marketing Manager. Candidate Requirements: Graduate in Marketing, Business Administration, or a related field. 3–4 years of experience in field marketing, preferably BTL campaigns. Proficiency in Kannada and Telugu is mandatory. Strong communication and interpersonal skills. Skilled in PowerPoint and report preparation. Tech-savvy, especially with camera tools and GPS-based photo tracking. Strong understanding of marketing strategies, local markets, and consumer behavior. Must be smart, presentable, and creative with a knack for fieldwork and execution. Willingness to travel extensively within the assigned regions. Benefits: Petrol Allowance Overtime Payouts Travel Reimbursements (as per company policy) Growth opportunities within the marketing function