A performance marketing executive runs digital campaigns aimed at generating measurable results, such as leads, sales, or app installs. They typically work across paid channels like Google Ads, Facebook, LinkedIn, and programmatic platforms to optimise return on investment.Their tasks include setting up campaigns, A/B testing creative, tracking performance metrics, and adjusting budgets or bids based on performance data. The role requires strong analytical thinking, attention to detail, and comfort with tools like Google Analytics and Meta Ads Manager.In smaller companies, they might manage full-funnel campaigns. In larger organisations or agencies, they often work under a manager, focusing on delivery and reporting across specific channels.

Key Responsibilities

Launching and managing campaigns across Google, Meta, LinkedIn, and programmatic platforms
Optimising ads based on CPA, ROAS, CTR, and conversion volume
Managing budgets, pacing, and bid strategies
Supporting campaign testing across creative, audience, and placements
Creating reports and dashboards to monitor performance
Working with data and analytics teams to improve attribution models
Collaborating with content, CRM, and design on cross-channel alignment
Assisting with audience segmentation and retargeting strategies
Tracking post-click behaviour and conversion paths
Updating documentation and sharing learnings with wider teams

This role blends campaign execution with analytics and cross-functional collaboration.
About Company: Automate your complete business! Have you ever imagined a world where cars can fly, bots can speak with humans, and where touch becomes tech? Yes, automation is the future and we, at Starz Ventures, believe that we can automate almost anything and everything. We truly believe that nothing is more precious than the time and we hope you do the same.

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