Executive - Programmatic

Dentsu

Operating in over 145 markets worldwide with more than 66,000 dedicated specialists and partnering with 95 of the top 100 global advertisers our collective vision is to be at the forefront of people-centred transformations that shape society.

Executive - Programmatic

Role Summary:

Brand within Dentsu Internationa

Job Title

Location

Experience

The role:

Programmatic Executive

Responsibilities:

• Set up, monitor, and optimize programmatic campaigns across platforms like

  DV360, DSP

  etc.
• Execute media plans and ensure timely delivery of campaigns against defined KPIs.
• Provide regular performance reports, insights, and optimization recommendations to internal teams.
• Ensure accurate implementation of tracking and audience strategies using MMPs/analytics platforms.
• Support senior team members in managing client relationships and day-to-day queries.
• Collaborate with account management, planning, and creative teams to ensure seamless campaign execution.
• Stay updated on programmatic trends, ad tech developments, and new features across DV360 and DSPs.
• Analyze campaign performance data to identify trends and optimize strategies.
• Ensure adherence to best practices and maintain high standards of quality.
• Knowledge of Media Planning and Programmatic deals is a must.

Qualifications:

• Education

  : Graduate/Postgraduate in

  Marketing, Advertising, Media, Data Analytics, or related fields

  .
• 6 months to 1 year of experience in programmatic campaign management.
• Good knowledge of DV360 and experience with other DSPs.
• Familiarity with

  MMPs (e.g., Appsflyer, Adjust),

  Google Ads / Analytics/ reporting tools.
• Good understanding of

  programmatic deals, audience targeting, and media planning basics

  .
• Excellent client management and communication skills.
• Basic knowledge of digital marketing concepts (exposure to Google Ads / Analytics is a plus).
• Strong analytical and numerical skills; comfortable working with data.
• Proficiency in

  Excel & PowerPoint

  for reporting and insights.
• Detail-oriented, eager to learn, and able to work in a fast-paced environment.
• Good communication and teamwork skills.

sonam.malik@dentsu.com

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