Role:
Executive – Monetization Ops
Location:
Powai, Mumbai (https://goo.gl/maps/qnuQ889vpSUbgZn88)Kindly note that this will be a Work form Office Opportunity
Working Days:
5 days working (Monday to Friday)
Position Overview
The Monetization Ops Executive will be responsible for conceptualizing, executing, and optimizing targeted marketing campaigns to drive user engagement and revenue growth. This role involves leveraging platforms like Clevertap to manage digital campaigns, analyzing campaign performance, and generating performance reports. The ideal candidate will have a blend of creativity, strong time management skills, and basic data analysis capabilities to effectively contribute to the marketing team's objectives.
Key Responsibilities
Conceptualize Content for Marketing Campaigns:
- Develop innovative and engaging content ideas for marketing campaigns.
- Collaborate with the creative team to produce compelling marketing materials that align with brand guidelines.
- Ensure that content is tailored to target audiences and meets campaign objectives.
Manage End-to-End Targeted Marketing Campaigns
- Own the planning, execution, and optimization of targeted marketing campaigns across Clevertap and other marketing platforms.
- Segment audiences and personalize campaigns to improve user engagement and conversion rates.
- Monitor and adjust campaigns in real-time to maximize performance.
Performance Reporting And Analysis
- Track and analyze key performance indicators (KPIs) for marketing campaigns.
- Generate detailed performance reports to evaluate the effectiveness of campaigns.
- Provide actionable insights and recommendations based on data analysis to improve future campaigns.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 1-2 years of relevant experience in managing digital marketing campaigns.
- Hands-on experience with marketing automation tools such as Clevertap.
- Strong time management skills with the ability to manage multiple projects simultaneously.
- Basic data analysis skills to interpret campaign performance data.
- Creative thinking and problem-solving abilities to develop innovative marketing strategies.
- Excellent written and verbal communication skills.
About Truemeds
Our vision is to make healthcare affordable and accessible to all. We are a technology-driven, telehealth platform that aims to reduce healthcare expenses multi-fold and improve healthcare outcomes by democratizing medicine purchases in India. Truemeds is able to recommend best value medicines from top 30 pharma brands in India to customers with precise scientific matching and outcomes history leading up to 70%+ savings for customers!No one should have to choose between their health and their healthcare costs. With this vision - we aim to make healthcare affordable and accessible to all. We are a technology driven, tele-health platform that aims to reduce healthcare expenses and improve healthcare outcomes by democratising medicine purchase in India. We aim to become the go-to e-pharmacy for the “Smart consumer” to go for best value medicines.Founded by Ex-Abbott executives, Akshat Nayyar and Dr. Kunal Wani, Truemeds has witnessed phenomenal growth in the last 2 years on the back of strong product-market fit and massive organic demand. We have grown at a phenomenal pace with customer love – 140X growth delivered in the last 3 years. Headquartered in Mumbai, we are building a kick-ass team which is passionate to build innovative solutions and willing to go the extra mile to ensure the customer has the best experience. Truemeds has raised ~USD 50M till date from marquee long term investors, Westbridge Capital, InfoEdge Ventures, Asha Impact and IAN Fund. The company plans to utilise the funds to expand in the domestic market and grow exponentially in the days to come.
