Executive – Business Development

Job Title: Executive – Business Development for Sharda Skills Executive Development Program

Department: Sharda Skills
Location: Sharda University

Job Purpose:

To generate and nurture leads for various online and offline training programs across corporates, schools, colleges, hospitals, and manufacturing industries by leveraging digital platforms, regular follow-ups, and effective communication, ultimately converting leads into paid training partnerships.

Key Responsibilities (KRAs):

• Lead Generation & Prospecting
• Identify and generate potential leads using online platforms such as LinkedIn, Naukri, Justdial, and other B2B databases.
• Build a robust lead funnel for different training categories (Soft Skills, Career Counseling, Technical Training, etc.).
• Research and identify potential clients across corporates, schools, colleges, hospitals, and manufacturing units.
• Lead Qualification & Categorization
• Maintain, track, and categorize all leads in CRM or Excel sheets under IQL (Information Qualified Lead), MQL (Marketing Qualified Lead), and SQL (Sales Qualified Lead).
• Conduct regular follow-ups, calls, and email communication to nurture leads through the sales funnel.
• Gather detailed information about client needs, training interests, and budget to assess lead potential.
• Client Communication & Relationship Building
• Schedule introductory calls and meetings with key decision-makers such as HR heads, principals, training coordinators, and corporate L&D managers.
• Present organization’s training offerings professionally through online/offline meetings or presentations.
• Maintain strong relationships with potential and existing clients to ensure long-term engagement.
• Conversion & Sales Closure
• Coordinate with internal teams for proposals, quotations, and presentations.
• Follow up on proposals and close deals to convert leads into paid training opportunities.
• Ensure monthly and quarterly targets for lead conversion and revenue generation are met.
• Database Management & Reporting
• Maintain an updated lead tracker and CRM database.
• Prepare and share weekly and monthly reports on lead generation, conversion status, and client meetings.
• Provide actionable feedback to improve marketing and outreach strategies.
• Coordination & Collaboration
• Collaborate with the Training, Marketing, and Operations teams for smooth delivery of finalized programs.
• Provide market insights and feedback on trends, competitor activities, and client expectations.

Key Skills Required:

• Excellent verbal and written communication skills
• Strong networking and interpersonal skills
• Proficiency in LinkedIn and other online lead-generation tools
• Ability to handle client communication professionally
• Target-driven, organized, and self-motivated
• Basic knowledge of CRM tools and lead management processes

Educational Qualification & Experience:

• Bachelor’s or Master’s degree in Business Administration / Marketing / Education Management / HR or related fields
• 1–3 years of experience in Business Development, Inside Sales, or Client Acquisition (preferably in education, training, or HR industry)

Performance Indicators (KPIs):

• Number of leads generated per month
• Quality and conversion ratio of IQL → MQL → SQL
• Number of meetings fixed with decision-makers
• Number of training deals closed and revenue generated
• Client satisfaction and repeat business rate

Job Types: Full-time, Permanent, Contractual / Temporary
Contract length: 12 months

Pay: Up to ₹24,000.00 per month

Work Location: In person