EVP – Planning (Mumbai)

Position:

Location:

Industry:

About The Role

mainline advertising

FMCG

Key Responsibilities

• Brand & Communication Strategy
• Develop end-to-end brand strategies, comms frameworks, and positioning for new and existing brands.
• Identify cultural, consumer, and category insights to shape strategic direction.
• Translate client briefs into clear, actionable planning deliverables.
• Creative Partnership
• Work closely with creative teams to inspire and guide big ideas.
• Provide strategic rationale for concepts, scripts, and campaigns.
• Evaluate creative solutions and ensure alignment with brand objectives and consumer insights.
• Consumer Insight & Research
• Conduct qualitative and quantitative research; interpret data into strategic recommendations.
• Track emerging consumer trends, media habits, and competitive landscapes.
• Build insight-driven narratives for pitches, brand workshops, and presentations.
• Client Engagement
• Act as a strategic partner to senior clients across FMCG and other mainline-heavy categories.
• Present strategies and campaign rationales with clarity and impact.
• Lead planning conversations during pitches, business reviews, and project kick-offs.
• Campaign Evaluation & Effectiveness
• Develop campaign KPIs and measurement frameworks.
• Work with research and analytics partners to evaluate campaign performance.
• Recommend optimisation strategies for long-term brand building.
• Team Leadership (for senior levels)
• Lead and mentor a team of planners and insight specialists.
• Foster a culture of critical thinking, creativity, and collaboration.
• Guide younger planners in brief writing, research, strategic thinking, and presentation skills.
• Qualifications & Skills
• 15+ years of experience in brand planning/strategy in mainline advertising agencies.
• Strong FMCG category experience (mandatory).
• Deep understanding of consumer behaviour across urban and rural markets.
• Strong presentation, storytelling, and workshop facilitation skills.
• Ability to balance creative instinct with analytical rigour.
• Experience collaborating with multidisciplinary teams (creative, media, digital, research).
• Exposure to brand tracking tools, research methodologies, and market data.
  

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