Entrepreneur in Residence (Growth and Marketing)

Hiring Entrepreneur-in-Residence (Marketing and Growth)

ABOUT BUSINESSJEETO

6 crore+ MSMEs

Dr. Ujjwal Patni

India’s largest business transformation ecosystem

THE ROLE:

NOT

full-stack growth leadership role

• Designing customer acquisition systems via digital marketing
• Building revenue engines
• Deploying targeted offers
• Managing CAC and LTV
• Scaling profitable funnels

own digital revenue generation end-to-end

• Meta Ads
• Google/YouTube
• Landing pages
• Retargeting flows
• Sales automation
• Organic growth loops

Profitable customer acquisition

Not impressions. Not likes. Not “awareness.”

Revenue.

WHAT YOU WILL DO (MANDATE)

Architect Growth Systems

1. Design acquisition funnels from scratch
2. Craft lead magnets, offers, pricing tests
3. Engineer high-conversion landing pages
4. Build A/B testing frameworks

Execute & Optimize Paid + Organic Marketing

• Own Meta & Google ad accounts
• Manage budgets, bids, creatives, audiences
• Implement CAPI, attribution, conversion tracking

Own Analytics & Economics

• LTV:CAC Analysis
• Cohort retention
• Funnel drop-offs
• ROI tracking
• Unit economics

Collaborate with Sales

• Build systems that generate leads for telesales
• Align offers, scripts, and funnels
• Track revenue attribution by channel

Drive Growth Across the Organization

You will work with:

• Automations Specialist
• Social Media Team
• Telesales Team
• Leadership

Experiment Aggressively

• Creative testing
• Copy testing
• Price testing
• Landing page iterations
• Channel diversification

Speed matters more than perfection.

THE OPERATING ENVIRONMENT (READ THIS CLEARLY)

• Initial budgets are

  lean by design

• You must prove ROI fast
• Scrappy, fast execution > corporate perfection
• Build systems from

  zero

  , not optimise legacy bloat

This is not a “cushy marketing job.”

hard, chaotic, entrepreneurial execution under scarcity

🧠 WHO YOU ARE (MUST-HAVES)

• You have marketing and growth experience for edtech/courses/coaching/high-ticket services
• You think in funnels and digital marketing experiments
• You speak the language of

  CPC, CPA, ROAS, LTV, Cohorts

• You can write copy that actually sells to Tier-2/3 Indian business owners
• You understand consumer psychology
• You don’t wait for instruction — you propose, build, iterate
• You are ruthless about ROI
• You treat acquisition like a revenue P&L you own

Tools & Skills:

• Meta + Google Ads (hands-on)
• Landing page builders
• CAPI, GTM, Pixels
• A/B testing setups
• Funnel analytics

If you want comfort, stability, or a slow pace, this is not for you.

🚫 DO NOT APPLY IF:

• You need constant direction
• You hate numbers
• You only want to “manage creatives”
• You’ve only run ads, never built funnels
• You fear experimentation
• You want a predictable 9-5 corporate job

impact and velocity

💰 COMPENSATION STRUCTURE

Base Salary:

Performance:

Formula:

• The better you perform
• The more revenue you drive
• The higher your incentives

No caps. No ceilings. No politics.

🧭 WHY THIS ROLE MATTERS

If we crack profitable digital acquisition for MSMEs, we build:

• The largest business education brand in India
• A national social mobility engine
• A category-defining business

impact thousands of businesses and families

If you want a role that defines your career narrative for the next decade, apply now.