Entrepreneur in Residence (Growth and Marketing)

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0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

Hiring Entrepreneur-in-Residence (Marketing and Growth)


ABOUT BUSINESSJEETO

6 crore+ MSMEs


Dr. Ujjwal Patni


India’s largest business transformation ecosystem


THE ROLE:


NOT

full-stack growth leadership role


  • Designing customer acquisition systems via digital marketing
  • Building revenue engines
  • Deploying targeted offers
  • Managing CAC and LTV
  • Scaling profitable funnels


own digital revenue generation end-to-end


  • Meta Ads
  • Google/YouTube
  • Landing pages
  • Retargeting flows
  • Sales automation
  • Organic growth loops


Profitable customer acquisition

Not impressions. Not likes. Not “awareness.”

Revenue.


WHAT YOU WILL DO (MANDATE)

Architect Growth Systems

  1. Design acquisition funnels from scratch
  2. Craft lead magnets, offers, pricing tests
  3. Engineer high-conversion landing pages
  4. Build A/B testing frameworks

Execute & Optimize Paid + Organic Marketing

  • Own Meta & Google ad accounts
  • Manage budgets, bids, creatives, audiences
  • Implement CAPI, attribution, conversion tracking

Own Analytics & Economics

  • LTV:CAC Analysis
  • Cohort retention
  • Funnel drop-offs
  • ROI tracking
  • Unit economics

Collaborate with Sales

  • Build systems that generate leads for telesales
  • Align offers, scripts, and funnels
  • Track revenue attribution by channel

Drive Growth Across the Organization

You will work with:

  • Automations Specialist
  • Social Media Team
  • Telesales Team
  • Leadership

Experiment Aggressively

  • Creative testing
  • Copy testing
  • Price testing
  • Landing page iterations
  • Channel diversification


Speed matters more than perfection.


THE OPERATING ENVIRONMENT (READ THIS CLEARLY)

  • Initial budgets are

    lean by design

  • You must prove ROI fast
  • Scrappy, fast execution > corporate perfection
  • Build systems from

    zero

    , not optimise legacy bloat


This is not a “cushy marketing job.”

hard, chaotic, entrepreneurial execution under scarcity


🧠 WHO YOU ARE (MUST-HAVES)

  • You have marketing and growth experience for edtech/courses/coaching/high-ticket services
  • You think in funnels and digital marketing experiments
  • You speak the language of

    CPC, CPA, ROAS, LTV, Cohorts

  • You can write copy that actually sells to Tier-2/3 Indian business owners
  • You understand consumer psychology
  • You don’t wait for instruction — you propose, build, iterate
  • You are ruthless about ROI
  • You treat acquisition like a revenue P&L you own

Tools & Skills:

  • Meta + Google Ads (hands-on)
  • Landing page builders
  • CAPI, GTM, Pixels
  • A/B testing setups
  • Funnel analytics


If you want comfort, stability, or a slow pace, this is not for you.


🚫 DO NOT APPLY IF:

  • You need constant direction
  • You hate numbers
  • You only want to “manage creatives”
  • You’ve only run ads, never built funnels
  • You fear experimentation
  • You want a predictable 9-5 corporate job


impact and velocity


💰 COMPENSATION STRUCTURE

Base Salary:

Performance:

Formula:

  • The better you perform
  • The more revenue you drive
  • The higher your incentives

No caps. No ceilings. No politics.


🧭 WHY THIS ROLE MATTERS

If we crack profitable digital acquisition for MSMEs, we build:

  • The largest business education brand in India
  • A national social mobility engine
  • A category-defining business


impact thousands of businesses and families


If you want a role that defines your career narrative for the next decade, apply now.

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