Email Marketing Specialist

Job Description

responsible for creating, executing, and optimizing email marketing campaigns to engage customers, drive sales, and build brand loyalty. This role involves managing email lists, designing email templates, analyzing campaign performance, and ensuring all communications comply with legal and brand standards.

Qualification: engineering background is preferred

Min Exp 3 to 4 years.

Fluent in English writing,

Solid understanding International Business Campaign

Key Responsibilities:

Campaign Development & Execution

Plan and implement email marketing campaigns aligned with overall marketing goals.

Write compelling email copy and design visually engaging email templates.

List Management

Manage subscriber lists, including segmentation, data hygiene, and growth strategies.

Performance Analysis

Monitor KPIs such as open rates, click-through rates, conversions, bounce rates, and unsubscribes.

Use A/B testing to optimize subject lines, content, and send times.

Compliance & Deliverability

Ensure compliance with anti-spam laws (e.g., CAN-SPAM, GDPR).

Maintain high email deliverability and sender reputation.

Automation & Personalization

Set up automated email flows (welcome series, cart abandonment, post-purchase, etc.).

Personalize emails based on user behavior, demographics, and engagement.

Tool Management

Use email marketing platforms such as Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar.

Cross-Team Collaboration

Work with design, content, and sales teams to align email messaging with broader marketing efforts.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.01 per month

Schedule:

• Day shift
• Fixed shift
• Monday to Friday

Ability to commute/relocate:

• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Do You have an experience in international marketing campaign?

Education:

• Bachelor's (Required)

Experience:

• Email marketing: 3 years (Required)

Language:

• English (Required)

Location:

• Gurgaon, Haryana (Required)

Work Location: In person