We are seeking an Email & SMS Marketing Specialist to join our Pune team. This role will focus on building and executing high-performing campaigns that drive demand generation, nurture leads and ultimately convert interest into qualified opportunities. If you live and breathe digital engagement, have a sharp eye for data and understand the art of personalized communication, we want you.

What are your responsibilities

Campaign Strategy & Execution : Plan, develop, and send targeted email and SMS campaigns to drive demand generation, event registrations, and lead nurturing.
Segmentation & Personalization : Use advanced audience targeting in Microsoft Dynamics 365 (D365) to deliver relevant, timely messages.
Creative Development : Collaborate with design to produce mobile-responsive, visually compelling templates.
Automation & Optimization : Leverage AI tools and automation workflows to optimize send times, messaging, and conversions.
Testing & Analysis : Conduct A/B testing on subject lines, creative, and CTAs; analyze campaign performance to refine strategies.
Compliance & Best Practices : Ensure all campaigns follow data protection regulations (GDPR, CAN-SPAM) and industry best practices.
Collaboration : Partner with event and sales teams to ensure marketing efforts align with broader business goals.

Will you fit in

Our employees fearlessly embrace the company culture and applicants who merely want to punch in their timecards everyday are not what we are looking for.
You can work independently with minimal guidance but aren t afraid to ask the right questions when you need help.
You have strong verbal and written communication skills and can be the face of our company to our clients.
You are passionate about learning and sharing knowledge with your team to improve the entire team.

Does experience count

Proven experience in email/SMS marketing , ideally with Microsoft Dynamics 365 or similar CRM/marketing automation platforms.
Strong understanding of B2B demand generation in the technology or AV industry.
Skills in HTML email coding or graphic design tools.
Knowledge of segmentation, personalization, and automation workflows.
Familiarity with compliance regulations for digital marketing.
Analytical mindset with the ability to interpret campaign data into actionable insights.
Strong communication, collaboration, and organizational skills

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Email Marketing Specialist