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Email Marketing | Lead Generation Experts (Exp 6 month -1 year)

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Posted:2 weeks ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Email Marketing Specialist – Lead Generation Location: [On-site] Type: [Full TIme] Department: Marketing Job Description: We are seeking a results-driven Email Marketing Specialist to lead our email campaigns aimed at generating high-quality leads. This role requires a blend of strategic thinking, creativity, and data-driven decision-making to craft compelling email content that drives engagement and conversions. Key Responsibilities: Develop and execute email marketing campaigns focused on lead generation and nurturing. Segment email lists for targeted outreach and personalization. Write and design engaging, on-brand email content and subject lines. Monitor and analyze campaign performance (open rates, click-through rates, conversions). Optimize campaigns through A/B testing and performance insights. Collaborate with sales and content teams to align messaging and lead quality. Qualifications: Proven experience in email marketing and lead generation. Familiarity with CRM and email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign). Strong writing, editing, and communication skills. Data-driven mindset with knowledge of key email metrics and analytics. Understanding of email compliance (CAN-SPAM, GDPR). Job Type: Full-time Work Location: In person

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