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Prognova
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Email Marketing Executive

Email Marketing Executive

Prognova

4 years

0 Lacs

coimbatore tamil nadu india

Posted:1 day ago| Platform:

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Skills Required

marketing automation engagement content design analyze strategies data ai personalization compliance valuation efficiency copywriting testing segmentation communication

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Email Marketing Executive

Location:

Experience:

Job Type:

Salary:

Job Overview

Email Marketing Executive

Key Responsibilities

Plan, design, and execute email marketing campaigns across multiple brands.
Create personalized and engaging email content to boost conversions.
Analyze campaign performance and optimize strategies using data-driven insights.
Enhance automation and trigger journeys with AI tools and personalization techniques.
Develop and implement new email templates (e.g., property roundups, agent updates, referrals).
Maintain email marketing calendar and ensure timely delivery of campaigns.
Ensure compliance with GDPR and other email marketing best practices.
Provide weekly, monthly, and quarterly performance reports.

Key Deliverables

Send at least
3 emails per brand per week
.
Execute bi-weekly
Instant Valuation Tool (IVT)
emails and quarterly valuation campaigns.
Implement
mortgage anniversary
and
e-zine trigger
emails.
Build
3 new automated email sequences per brand
to improve customer journeys.
Use AI tools for content efficiency and personalization.

Qualifications

Bachelor’s degree in Marketing, Communications, or related field.
Minimum 3+ years in email marketing or digital communications.
Expertise in email platforms, automation tools, and performance tracking.
Strong copywriting, A/B testing, and segmentation skills.
Familiarity with GDPR compliance and deliverability best practices.
Fluent in English with strong communication skills

Interested candidates can apply by sending their resume to jobs@prognova.co

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