Email Marketing

As an Email Marketing Specialist at DigiMantra, you will play a crucial role in creating and executing effective email campaigns to engage customers, drive conversions, and optimize marketing strategies. You will collaborate closely with cross-functional teams to develop compelling email content and analyze performance data to enhance ROI. - Develop and execute email marketing campaigns to drive engagement and conversions - Create compelling email content, including subject lines, body copy, and CTAs - Manage and segment email lists for targeted and personalized communication - Monitor campaign performance metrics such as open rates, click-through rates, and conversions - Optimize campaigns based on performance insights and conduct A/B testing - Ensure compliance with email marketing regulations like GDPR and CAN-SPAM - Collaborate with design and content teams to craft visually appealing emails - Proficiency in email marketing platforms such as Mailchimp, HubSpot, or similar - Familiarity with marketing automation tools and CRM systems - Strong analytical skills to interpret campaign data and enhance ROI - Excellent communication skills and keen attention to detail - Ability to thrive in a fast-paced IT environment and meet project deadlines - Bachelor's degree in Marketing, Communications, or related field - Proven experience in email marketing with a track record of successful campaigns - Knowledge of email marketing best practices and industry regulations - Proficiency in email marketing platforms and CRM systems - Strong analytical and problem-solving skills - Excellent written and verbal communication skills - Ability to multitask, prioritize tasks, and work effectively under pressure,