Email Marketing

As an Email Marketing Executive at our company, you will play a crucial role in creating compelling email content and utilizing data-driven insights to enhance the performance of our email campaigns. Your primary responsibilities will include writing engaging email copy, continuously refining content, and utilizing performance data to drive strategic decisions that result in increased conversions and engagement. Key Responsibilities: - Own and execute end-to-end email campaigns, including planning, content creation, deployment, and analysis. - Craft compelling content that encourages action, such as engaging subject lines, persuasive email body copy, and effective CTAs. - Analyze performance data (opens, clicks, conversions) to inform intelligent, data-driven decisions. - Conduct A/B tests on key elements to enhance engagement and optimize results over time. - Manage and segment email lists to ensure targeted messages are delivered to the appropriate audience. - Collaborate with cross-functional teams to align email campaigns with product launches, promotions, and brand objectives. The company you will be working for, The Future University, is India's fastest-growing live learning community. They offer live cohort-based courses led by India's top instructors. The company believes in the importance of community in learning and focuses on active learning through hands-on assignments and projects. The Future University aims to provide access to industry experts regardless of geographical limitations and bridges the gap by offering courses on essential topics like money management, tax filing, and social media management that are often overlooked in traditional education. As an Email Marketing Executive at our company, you will play a crucial role in creating compelling email content and utilizing data-driven insights to enhance the performance of our email campaigns. Your primary responsibilities will include writing engaging email copy, continuously refining content, and utilizing performance data to drive strategic decisions that result in increased conversions and engagement. Key Responsibilities: - Own and execute end-to-end email campaigns, including planning, content creation, deployment, and analysis. - Craft compelling content that encourages action, such as engaging subject lines, persuasive email body copy, and effective CTAs. - Analyze performance data (opens, clicks, conversions) to inform intelligent, data-driven decisions. - Conduct A/B tests on key elements to enhance engagement and optimize results over time. - Manage and segment email lists to ensure targeted messages are delivered to the appropriate audience. - Collaborate with cross-functional teams to align email campaigns with product launches, promotions, and brand objectives. The company you will be working for, The Future University, is India's fastest-growing live learning community. They offer live cohort-based courses led by India's top instructors. The company believes in the importance of community in learning and focuses on active learning through hands-on assignments and projects. The Future University aims to provide access to industry experts regardless of geographical limitations and bridges the gap by offering courses on essential topics like money management, tax filing, and social media management that are often overlooked in traditional education.