Email Marketing

Role Overview: As an Email Marketing Specialist at DigiMantra, you will be a pivotal part of the team responsible for developing and executing successful email marketing campaigns. Your role will involve crafting compelling email content, analyzing performance metrics, and collaborating with diverse teams to enhance customer engagement and boost conversions. Your contribution will play a crucial role in refining marketing strategies and ensuring a competitive edge in the digital era. Key Responsibilities: - Develop and implement email marketing campaigns aimed at increasing engagement and conversions. - Create persuasive email content, including subject lines, body copy, and calls-to-action, to drive customer interaction. - Segment and manage email lists to deliver targeted and personalized communication effectively. - Analyze campaign performance metrics such as open rates, click-through rates, and conversions to optimize strategies. - Conduct A/B testing and optimize campaigns based on performance insights. - Ensure compliance with email marketing regulations like GDPR and CAN-SPAM. - Collaborate with design and content teams to produce visually appealing emails. - Utilize email marketing platforms such as Mailchimp, HubSpot, or similar tools proficiently. - Familiarity with marketing automation tools and CRM systems to streamline processes. - Strong analytical skills to interpret campaign data and enhance return on investment. - Excellent communication skills and meticulous attention to detail. - Ability to thrive in a fast-paced IT environment and deliver results within project deadlines. Qualifications Required: - Proficiency in email marketing platforms like Mailchimp, HubSpot, or similar tools. - Familiarity with marketing automation tools and CRM systems. - Strong analytical skills to interpret campaign data and enhance ROI. - Excellent communication skills and keen attention to detail. - Ability to thrive in a fast-paced IT environment and meet project deadlines. (Note: No additional details of the company were mentioned in the provided job description.),