Email Marketing and Performance Marketing Specialist

Company Description

1-2-Taste is at the forefront of digital transformation within the B2B food ingredients industry, revolutionizing how ingredients are sourced, sold, and innovated. Powered by an AI-managed marketplace, 1-2-Taste enables business customers to easily access a diverse range of food ingredients. What sets us apart is our commitment to transparency in pricing and ensuring fast supply, making us a unique and valuable partner in the industry.

Role Description

This is a full-time, on-site role for an Email Marketing and Performance Marketing Specialist based in Chennai. Responsibilities include developing and executing email marketing campaigns, monitoring and optimizing campaign performance, conducting data analysis to identify trends, and implementing performance testing strategies. The specialist will collaborate with cross-functional teams to strengthen the marketing strategy and enhance overall campaign effectiveness.

Qualifications

• Strong Analytical Skills and the ability to perform Data Analysis
• Proficiency in Performance Management and Performance Testing to ensure high campaign efficiency
• Excellent Communication skills, both written and verbal
• Proven experience in email marketing and performance marketing campaigns
• Familiarity with marketing automation tools is advantageous
• Bachelor's degree in Marketing, Business, or a related field is desired
• Ability to adapt to an on-site working environment and collaborate closely with the team