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Email Deliverability Lead

Email Deliverability Lead

TargetBay

5 years

0 Lacs

chennai

Posted:2 weeks ago| Platform: GlassDoor logo

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Skills Required

marketing automation saas mailgun twilio joins query compliance analyze service mapping segmentation messaging notifications data dkim dmarc

Work Mode

On-site

Job Type

Part Time

Job Description

About TargetBay:

TargetBay is a fast-growing eCommerce marketing automation SaaS company based out of Chennai and Atlanta. Clients use our products to increase their online sales through our personalized email marketing and reviews technologies. We have over 4,000+ eCommerce companies using our product

Experience: 5+ years

Location: Perungudi, Chennai

Job Description:

5+ years experience in Email Deliverability.
Mandatory experience with cloud infrastructure providers (i.e. Mailgun, Twilio SendGrid, Sparkpost, etc)
Mandatory Experience in MySQL- joins, query conditions
An individual with recognized compliance and deliverability expertise.
Ensure a high inbox deliverability rate for all email campaigns
Be the expert on email best practices, technologies, trends, and CAN-SPAM laws
Continually monitor and analyze key KPIs; identifying trends, problems, opportunities, and shifts in behavior while iterating on existing campaigns to optimize each for maximum performance
In-depth experience using third-party email service provider platforms
A deep understanding of journey mapping, email triggers, segmentation, and behavior targeting
Experience identifying and interpreting key performance indicators to optimize email messaging, promotional opportunities, and campaign design
Experience with SMS and browser-based notifications a plus
Has knowledge of global and regional data collection and handling requirements from both a legislative (CAN-SPAM, GDPR, etc.) and receiver (Gmail, Microsoft, etc.) perspective.
Understands the technical aspects of email, including FBLs, DNS, DKIM, SPF, DMARC, TLS, and other core infrastructure.
Strong knowledge of Blocklist Mitigation.

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Email Deliverability Lead