Email Campaigns Specialist

Department: Marketing Location: Mohali, India Employment Type: Full-Time Shift: EST Hours Role Overview: We are seeking a detail-oriented and creative Email Campaigns Professional to lead the planning, execution, and performance optimization of our email marketing initiatives. This role will be responsible for drafting compelling email content, managing campaign schedules, and ensuring effective audience targeting to drive engagement, conversions, and retention using Salesforce/Pardot. To avoid bottlenecks, you should be comfortable creating simple, high-quality graphics using tools like Canva or similar, without needing to rely on our graphic designer for every email asset. Key Responsibilities: Develop and manage end-to-end email marketing campaigns, including promotional, transactional, onboarding, and retention-focused emails. Own the email calendar and ensure timely delivery aligned with product launches, marketing initiatives, and seasonal events. Draft clear, engaging, and brand-aligned copy for various email types. Design supporting graphics and visual elements (e.g., banners, icons, product callouts) using tools like Canva, Adobe (or similar) to create visually appealing, mobile-responsive email templates. Maintain and optimize audience lists based on user behavior, lifecycle stage, and engagement. Implement personalized and automated email flows to enhance user experience and performance. Monitor key email metrics (open rates, CTRs, conversions, unsubscribes, etc.). Generate performance reports and provide actionable insights to improve future campaigns. Maintain list hygiene and best practices for high deliverability and sender reputation. Requirements: Bachelor’s degree in Marketing, Communications, or related field. 5+ years of experience in email marketing or digital campaign management. Proficiency with email marketing platforms. Strong copywriting and editing skills with attention to detail. . Please share your resume cv to ssangar@scale-healthcare.in or can call us at 8699557349 Show more Show less