Role Summary: The Customer Acquisition Manager will lead the India-based acquisition team (Inside Sales, Email Marketing, and ABM support). The role will be responsible for setting acquisition strategies, aligning with regional BD teams, and ensuring lead flow to drive revenue growth. Key Responsibilities: Lead and manage a small team of Inside Sales and Marketing Specialists. Define acquisition strategies and align with BD leaders in Singapore/Philippines/Middle East. Oversee execution of lead generation, nurturing, and ABM campaigns. Monitor performance dashboards, track KPIs, and ensure targets are met. Drive process improvements and adoption of best practices in CRM and automation. Act as the primary point of contact between India hub and regional BD teams. Qualifications: MBA or equivalent experience in Business Development/Marketing. 5–7 years of experience in sales/marketing roles with leadership exposure. Demonstrated success in managing inside sales or demand generation teams. Strong understanding of B2B sales cycles in consulting/training. Excellent people management, communication, and stakeholder engagement skills. KPIs: Team performance, pipeline growth, SQL-to-deal conversion support, campaign ROI. Job Type: Full-time Pay: From ₹60,000.00 per month Work Location: In person Expected Start Date: 01/10/2025
Role Summary: The Email Marketing Specialist will design, execute, and optimize email campaigns to nurture prospects, engage accounts, and support customer acquisition for multiple markets. This role will manage campaign strategy, database segmentation, automation, and analytics. Key Responsibilities: Manage email campaigns on Zoho Campaigns (or equivalent platform). Segment databases by geography, industry, and training needs. Design automated drip campaigns and newsletters with compelling content. Implement progressive profiling to enrich customer data over time. Monitor campaign performance and optimize based on open/click-through rates. Collaborate with Inside Sales to pass marketing-qualified leads (MQLs). Ensure compliance with data protection and anti-spam regulations. Actively launch list building campaigns continuously Qualifications: Bachelor’s degree in Marketing, Communications, or similar. 2–4 years of experience in email marketing, marketing automation, or CRM marketing. Strong understanding of email campaign metrics and A/B testing. Proficiency in tools like Zoho Campaigns, HubSpot, Mailchimp, or similar. Good copywriting and basic design (Canva/HTML email editing) skills. KPIs: Email deliverability, open rates, new leads generated, CTR, MQLs generated. Job Type: Full-time Pay: ₹16,846.13 - ₹25,000.00 per month Experience: AI tools in leadgeneration: 1 year (Required) Work Location: Remote