Eloqua Marketing Specialist

• As an Eloqua Email Specialist, you will play a critical role in Global Marketing Organization by owning the end-to-end process of email campaign creation, execution, and optimization.
• This includes designing product-focused marketing campaigns, building email, and managing Eloqua campaign workflows to deliver exceptional customer engagement and measurable business results.
• An ideal candidate will bring extensive experience with Eloqua, proficiency in HTML, JavaScript and CSS, and a strong understanding of product-based marketing.
• Your ability to create responsive and dynamic designs, coupled with knowledge of email best practices, will ensure campaigns resonate with target audiences and meet performance objectives.

Key Responsibilities

Email Campaign Development

• o Design and execute email marketing strategies, including promotional campaigns, automated flows, and newsletters.
• o Build and customize emails using advanced HTML, CSS, and JavaScript for dynamic, visually appealing designs.
• o Leverage Eloquas email editor and capabilities to develop emails tailored to complex design requirements.

Journey Campaigns Management

• o Manage email journey campaigns end-to-end, from strategy to execution, ensuring seamless user experiences.
• o Develop and implement lifecycle marketing workflows aligned with campaign goals.

Product-Focused Marketing

• o Collaborate with stakeholders to understand product offerings and create campaigns that highlight key features and benefits.
• o Translate product marketing strategies into compelling email content that drives customer interest and action.

Analytics and Optimization

• o Monitor and analyze key email metrics (open rates, CTRs, conversions) and provide actionable insights for campaign optimization.
• o Conduct A/B testing and audience segmentation to refine strategies.

Compliance and Deliverability

• o Ensure all campaigns comply with GDPR, CAN-SPAM, and email marketing regulations.
• o Monitor and maintain list health, ensuring optimal deliverability.

Collaboration

• o Work with internal stakeholders (regional leads, web infrastructure, and GTM teams) to ensure alignment with branding and business priorities.
• o Partner with design teams to create engaging visual content that resonates with target audiences.

Innovative Trends

• o Stay updated on industry trends and apply new ideas to improve campaign effectiveness and design.

Qualifications

Must-Have Skills:

• Proficiency in Eloqua, with the ability to fully leverage and customize the platforms capabilities.
• Advanced HTML design skills, including responsive design and interactive elements.
• Strong JavaScript coding expertise for creating dynamic and personalized email content.
• Demonstrated experience in product-based marketing, crafting campaigns that align with product strategies and target audience needs.
• Experience managing complex email journey campaigns from concept to execution.

Preferred Qualifications:

• Bachelors degree in marketing, Communications, Business, or related fields.
• Eloqua Masters Course Certification from Oracle.
• Knowledge of CAN-SPAM, GDPR, and email compliance best practices.
• Strong analytical and organizational skills with a creative problem-solving mindset.