Eloqua Marketing Specialist

As an Eloqua Email Specialist, you will play a critical role in Global Marketing Organization byowning the end-to-end process of email campaign creation, execution, and optimization. Thisincludes designing product-focused marketing campaigns, building email, and managing Eloquacampaign workflows to deliver exceptional customer engagement and measurable businessresults.An ideal candidate will bring extensive experience with Eloqua, proficiency in HTML,JavaScript and CSS, and a strong understanding of product-based marketing. Your ability tocreate responsive and dynamic designs, coupled with knowledge of email best practices, willensure campaigns resonate with target audiences and meet performance objectives.

Key Responsibilities

Email Campaign Development

o Design and execute email marketing strategies, including promotionalcampaigns, automated flows, and newsletters.o Build and customize emails using advanced HTML, CSS, and JavaScript fordynamic, visually appealing designs.o Leverage Eloquas email editor and capabilities to develop emails tailored tocomplex design requirements.

Journey Campaigns Management:

Product-Focused Marketing:

Analytics and Optimization

Compliance and Deliverability

Collaboration

Qualifications

Must-Have Skills:

• Proficiency in Eloqua, with the ability to fully leverage and customize the platformscapabilities
• Advanced HTML design skills, including responsive design and interactive elements
• Strong JavaScript coding expertise for creating dynamic and personalized email content
• Demonstrated experience in product-based marketing, crafting campaigns that alignwith product strategies and target audience needs
• Experience managing complex email journey campaigns from concept to execution

Preferred Qualifications

• Bachelors degree in marketing, Communications, Business, or related fields
• Eloqua Masters Course Certification from Oracle
• Knowledge of CAN-SPAM, GDPR, and email compliance best practices
• Strong analytical and organizational skills with a creative problem-solving mindset

Location - Remote,Delhi NCR, Bangalore, Chennai, Pune, Kolkata, Ahmedabad, Mumbai, Hyderabad