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Editorial & Marketing Partnerships Manager

Editorial & Marketing Partnerships Manager

Believe

7 - 12 years

9 - 14 Lacs

mumbai

Posted:4 days ago| Platform:

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Skills Required

dsp retail head business development excel ms access trade marketing account management content marketing digital marketing marketing strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

The position reports directly to the Head of Editorial Marketing Partnerships.

The position is responsible for working with key digital retail partners (DSP s) and help coordinate on front-line marketing initiatives for our extensive new release and catalog schedules.
Experience in Digital Marketing and digital retail promotion across streaming platforms and mobile is integral to the roles
Collaborate with account management teams to ensure seamless flow of information, set up weekly calls, monthly reviews to analyze impact on Believe s market share.
Deep understanding of the North markets (Punjabi language) from a music lens; growing artist communities, genre differentiation, opportunity areas, streaming pie chart etc.

Digital Retail:

Working with editorial LA (Partnerships) teams of DSPs to ensure the pipeline of priority releases, optimizing the promotional information and ensuring our releases receive strong coverage.
Build and develop a credible relationship with DSPs and be a positive influencer in the ecosystem.
Work closely with every local DSPs; Gauge genre movement; Top release movement; introduction of new IP s and programs as potential opportunities to place content and artists
Work on DSP backstage to identify genre wise Believe market share; Closely coordinate with local support to extract and analyze key market information.
Focus on International Key Release strategy for priority releases, with a clear objective of growing streaming base in relevant international markets.
Collaborating on the conception, development and rollout of new marketing and promotion services for new releases catalog.

Internal Process:

Work closely with Head of Editorial Marketing Partnerships to ensure Marketing strategy is adhered to on a local level, with a strong attention to internal processes.
Set up regular weekly calls with account management teams to identify key releases and how to build promotional opportunities with DSPs.
Create weekly report with song performance details highlighting growth and a POA to arrest the drop

Marketing Strategy:

Recommend long term strategy to Head of Editorial Marketing Partnerships to introduce newer forms of marketing to ensure a steady growth of market share for Believe India and South Asia
Network with industry experts to identify best practices on content marketing and adapt to Believe ecosystem.
Drive strategy to globalize Believe s North front-line releases of artists labels with the help of Believes international presence.

Key Attributes

7+ years of relevant experience in trade marketing, editorials or music marketing
Has ears for music, must know how to present a music sales pitch
Collaborative mind; Team player
Constantly seeks possibilities and solutions
Data centric; Highly objective driven
Highly proficient in PowerPoint, MS excel, MS Access.

Qualifications

Bachelor s degree in Music, Business or a related field is preferred.

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