Performance Marketing Manager

Experience Required:

About the Role

Performance Marketing Manager

Key Responsibilities

SEO Strategy

• Develop and implement comprehensive

  SEO strategies

  aligned with business goals.
• Conduct keyword research, competitor benchmarking, and content gap analysis for high-intent B2B search queries.
• Optimize

  on-page

  and

  technical SEO

  for scalability and lead generation.
• Guide and mentor the team in building

  quality backlinks

  through ethical and impactful outreach strategies.
• Monitor organic traffic, rankings, and lead pipeline metrics; provide actionable insights.

Paid Advertising (B2B Focus)

• Plan, launch, and manage

  PPC campaigns

  across Google Ads, LinkedIn Ads, Meta Ads, and other B2B channels.
• Create and test ad creatives, landing pages, and audience segments to improve

  CTR, CPL, and conversion rates

  .
• Manage budgets, track spend efficiency, and report ROI by campaign, channel, and funnel stage.
• Optimize campaigns using advanced strategies such as

  bid adjustments, remarketing, account-based targeting, and WhatsApp Marketing

  .

Analytics & Reporting

• Set up and manage tracking through

  Google Analytics, Tag Manager, and CRM integrations

  .
• Prepare performance dashboards and present insights with recommendations for scaling.

Desired Skills & Experience

• 68 years of experience in

  performance marketing

  with a

  B2B SaaS or services background

  .
• Proven track record in

  SEO strategy

  (organic growth, technical SEO, content, authority building).
• Hands-on experience in

  Google Ads, LinkedIn Ads, Meta Ads, remarketing, and WhatsApp Marketing

  .
• Strong analytical skills with expertise in

  Google Analytics, Search Console, Tag Manager

  .

• Added Advantage:

  Background in

  Logistics / Last-Mile Delivery industry

  .

KPIs for Success

• Growth in

  organic traffic

  and

  keyword rankings

  in target B2B categories.
• Increase in

  MQLs and SQLs

  from SEO and paid campaigns.
• Improved

  CPL, CAC, and lead-to-pipeline conversion rates

  .
• ROI on paid media spends aligned with quarterly targets.