Account Manager

• Act as the main point of contact for client accounts and maintain trusted relationships.
• Understand client objectives and ensure delivery teams align with expected outcomes.
• Drive client satisfaction through proactive engagement and communication.

2) Strategic Planning & Advisory

• Develop customised marketing strategies based on client goals and market insights.
• Collaborate with internal stakeholders to ensure strategy feasibility and alignment.
• Present marketing plans and performance insights to clients, influencing decisions.

3) Campaign Oversight

• Work closely with channel specialists (Paid Search, Display, Social, TikTok, etc.) to ensure timely and high-quality campaign execution.
• Monitor overall campaign delivery to ensure alignment with KPIs and business outcomes.

4) Performance Analysis & Reporting

• Analyse campaign performance using tools such as Google Analytics, Tableau, Power BI, and Looker Studio.
• Provide actionable insights to clients and delivery teams to optimise performance.
• Track full-funnel metrics and identify growth opportunities.

5) Project Coordination

• Manage campaign schedules, delivery timelines, budgets, and outputs.
• Coordinate with multiple internal teams to ensure seamless execution.
• Maintain documentation and ensure adherence to processes.

ducation & Qualifications

• Bachelor s degree in Marketing, Business, Communications, or related field (preferred).

Experience

• Proven experience in client-facing roles within a digital marketing environment.
• Experience overseeing campaigns across multiple performance marketing channels.
• Exposure to higher-education marketing is an advantage.

Technical Skills

• Strong understanding of performance marketing channels.
• Hands-on familiarity with:
  • Google Ads
  • Meta Ads Manager
  • Google Analytics
  • Tableau / Power BI / Looker Studio
• Ability to analyse campaign data and derive actionable insights.

Core Skills & Attributes

• Strong communication and presentation skills.
• Ability to translate data into clear and actionable recommendations.
• Highly organized with strong attention to detail.
• Ability to manage multiple accounts simultaneously.
• Strong stakeholder management and collaboration skills.