Sales Manager

Role & responsibilities

• Market Strategy & Planning

  : Develop and execute marketing strategies to promote food testing services across

  B2B and B2C

  segments.

• Client Acquisition & Retention

  : Identify potential clients in food manufacturing, hospitality, and retail sectors; build long-term relationships.

• Campaign Management

  : Plan and manage digital, print, and event-based campaigns to increase brand visibility and service uptake.

• Technical Collaboration

  : Work closely with lab teams to understand testing capabilities and translate them into compelling marketing messages.

• Regulatory Awareness

  : Stay updated on

  FSSAI, ISO, HACCP

  , and other food safety standards to align marketing with compliance needs.

• Content Development

  : Create brochures, case studies, presentations, and social media content tailored to industry stakeholders.

• Lead Generation & Conversion

  : Use CRM tools to track leads, analyze conversion rates, and optimize outreach efforts.

• Event Participation

  : Represent the company at food expos, trade fairs, and industry seminars to network and promote services.

• Market Intelligence

  : Monitor competitor activities, pricing trends, and customer feedback to refine positioning and offerings.

Preferred candidate profile

• Bachelors or Masters degree in

  Food Technology

  ,

  Microbiology

  ,

  Biochemistry

  , or

  Marketing

  .
• 56 years of experience in

  marketing food testing

  ,

  analytical services

  , or

  food safety solutions

  .
• Strong understanding of

  food safety regulations

  and

  testing methodologies

  .
• Excellent communication, presentation, and negotiation skills.
• Proficiency in digital marketing tools, CRM platforms, and analytics

Technical & Scientific Expertise

• Food Chemistry

  : Understanding of chemical composition, reactions, and interactions in food products.

• Analytical Techniques

  : Familiarity with methods like HPLC, GC-MS, UV-Vis spectroscopy, and titration used in food testing.

• Microbiology & Contaminant Detection

  : Knowledge of microbial analysis and chemical contaminants (e.g., pesticides, heavy metals).

• Nutritional Labeling & Composition Analysis

  : Ability to interpret and market products based on chemical and nutritional profiles.

• Preservatives & Additives

  : Insight into the role and regulation of food-grade chemicals.

Marketing & Business Skills

• Technical Marketing

  : Translating complex chemical and food testing data into customer-friendly messaging.

• Regulatory Marketing

  : Promoting services aligned with FSSAI, ISO 22000, HACCP, and Codex standards.

• B2B Client Engagement

  : Building trust with food manufacturers, processors, and regulatory bodies.

• Digital Campaigns

  : Running targeted campaigns for food safety services using SEO, SEM, and analytics.

• Event Marketing

  : Representing the brand at food expos, safety summits, and technical conferences.

• Cross-functional Coordination

  : Working with lab teams, R&D, and regulatory experts to align marketing with technical capabilities.