Ecommerce Specialist

Role Overview:

• Listing Management:

  Create, upload, and maintain high-quality product listings, ensuring accurate information, professional visuals , and competitive pricing across all marketplaces.

• SEO/Discovery:

  Optimize all product content (titles, descriptions, keywords, tags, category placement) to maximize organic search ranking and product visibility on each platform's unique algorithm (e.g., Etsy's long-tail search, Myntra's fashion taxonomy, Nykaa's beauty search).

• Merchandising:

  Execute platform-specific merchandising strategies, including managing featured products, banner placements, and collection pages to align with brand campaigns and seasonal trends.

• Campaign Execution:

  Plan, execute, and manage paid advertising campaigns on each platform (e.g., Myntra Ads, Nykaa Promotions, Etsy Ads). Monitor ad spend, analyze ROI, and optimize campaigns for maximum sales and ACoS efficiency.

• Promotions:

  Develop and coordinate promotional calendars, managing discounts, flash sales, and special offers in compliance with marketplace guidelines to drive traffic and conversion.

• Sales Growth:

  Continuously monitor sales performance, conversion rates, and traffic, developing and implementing strategies to hit monthly and quarterly revenue targets.

• Experience:

  Proven 2+ years of hands-on experience in managing and growing sales on major e-commerce marketplaces. Specific experience with

  Myntra, Nykaa, and Etsy

  is highly desirable.

• Platform Proficiency:

  Strong working knowledge of seller/partner portals for Myntra, Nykaa, and Etsy.

• Marketing & SEO:

  Deep understanding of marketplace SEO, keyword research, and the mechanics of marketplace advertising (PPC, sponsored listings).

• Industry Knowledge:

  Familiarity with the product categories specific to each platform (e.g., fashion for Myntra, beauty/personal care for Nykaa, or unique/handmade goods for Etsy).

• Soft Skills:

  Strong communication, organizational, and problem-solving skills, with the ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Would you like me to elaborate on the specific differences in strategy for managing

  Etsy

  versus

  Myntra/Nykaa

  ?

Contact:-

Divya- 06377763919