Ecommerce Specialist

E-commerce Ads Associate

Responsibilities:

● Execute and optimize paid ad campaigns across platforms including Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, Myntra, Purplle, and Nykaa.

● Manage campaign budgets, keyword bidding, and targeting to meet platform-specific KPIs (ROAS, CTR, CVR).

● Allocate SKU-level budgets to maximize sales and visibility of key products.

● Track daily campaign metrics — spend, impressions, clicks, conversions, and sales.

● Analyze campaign performance at product and keyword levels to identify optimization opportunities.

● Monitor organic vs. paid share, ad rank, and share of voice to guide decision-making.

● Partner with category and brand teams to build keyword strategies (branded, generic, competitor) and ensure strong campaign structure.

● Plan monthly spends aligned with promotional calendars, new launches, and peak sales periods.

● Coordinate with design and brand teams to ensure correct creative assets and ad formats are used.

● Test new ad formats and features to enhance campaign efficiency and scalability.

● Maintain regular reports (daily, weekly, monthly) and share actionable insights for performance improvement.

Qualifications:

● Bachelor’s degree in Marketing, Business, or a related field.

● 1–2 years of experience in performance marketing, e-commerce advertising, or marketplace marketing.

● Hands-on experience with any of the following: Blinkit Ads, Amazon Ads, Flipkart Ads, Swiggy Ads, Zepto Ads.

● Proficiency in Excel/Google Sheets — pivot tables, formulas, data analysis.

● Strong understanding of key performance metrics (CTR, CVR, ROAS, TACoS).

● Analytical mindset with attention to detail and the ability to handle large datasets.

● Strong communication and collaboration skills with cross-functional teams.

Preferred Skills (Good to Have):

● Prior experience in FMCG or Beauty & Personal Care categories.

● Familiarity with campaign automation or marketplace analytics tools.