Ecommerce Manager

Role Overview

The E-commerce Manager will be responsible for driving the company's online sales and digital retail strategy. This role involves managing day-to-day e-commerce operations, enhancing customer experience, optimizing product listings, and leading initiatives that improve sales performance across online platforms (own website, and marketplaces). The E-commerce Manager will act as the bridge between technology, marketing, and operations to ensure seamless digital retail growth.

Key Responsibilities

Strategy & Business Growth

• Develop and execute the e-commerce business plan aligned with retail objectives.
• Identify growth opportunities through online channels, digital marketing, and partnerships.
• Drive customer acquisition, retention, and loyalty programs through online platforms.

Platform & Operations Management

• Manage day-to-day operations of the company's e-commerce website and marketplace channels (Amazon, Myntra, Ajio, etc.).
• Oversee product catalogue management, pricing strategy, promotions, and inventory coordination.
• Ensure seamless order processing, logistics, and timely delivery in coordination with supply chain teams.

Customer Experience & Engagement

• Optimize website navigation, content, and user experience to increase conversions.
• Monitor customer feedback, reviews, and complaints to drive improvements.
• Work with customer service teams to ensure prompt resolution of online queries.

Marketing & Analytics

• Collaborate with the marketing team to plan and execute digital campaigns, SEO/SEM, influencer marketing, and social commerce.
• Track and analyze sales performance, website traffic, conversion rates, and ROI of online campaigns.
• Use data-driven insights to refine e-commerce strategies and enhance customer journey.

Team & Stakeholder Management

• Lead and mentor the e-commerce team, ensuring alignment with overall retail strategy.
• Coordinate with IT, logistics, merchandising, finance, and marketing teams for smooth operations.
• Build partnerships with marketplace account managers and technology vendors.

Key Skills & Competencies

• Strong understanding of e-commerce platforms (Shopify, Magento, etc.) and marketplace operations.
• Knowledge of SEO, SEM, digital marketing, and analytics tools (Google Analytics, Meta Ads Manager).
• Excellent leadership, communication, and project management skills.
• Strong analytical mind-set with the ability to interpret data and drive actionable insights.
• Customer-first approach with focus on user experience and digital innovation.

Qualifications & Experience

• Bachelor's degree in Business, Marketing, E-commerce, or related field (MBA preferred).
• 58 years of experience in e-commerce, preferably within the retail sector.
• Proven track record of scaling online sales and managing marketplace relationships.
• Hands-on experience in managing e-commerce platforms, campaigns, and operations.

Key Performance Indicators (KPIs)

• Online sales revenue and growth rate.
• Conversion rate optimization (CRO).
• Customer acquisition cost (CAC) & Lifetime Value (LTV).
• Marketplace performance (sell-through rate, ratings, and reviews).
• Website traffic and digital engagement metrics.
• On-time order fulfilment and customer satisfaction scores.