Ecommerce Email Marketing Lead

Hello Folks,

We are Magneto IT Solutions, seeking an E-commerce Email Marketing Lead for our Ahmedabad location.

Experience: 5+Years

Location: Ahmedabad

Job Role: E-commerce Email Marketing Lead

Job Role

• Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Use customer data, such as web behavior, to drive the message and content personalization.
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
• Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.

Technical Skills

• 
  
• 5+ years of B2B email marketing experience
• Proven track record of successful email campaigns
• Experience with email automation platforms
• Ability to analyze and report on email performance
• Strong understanding of email deliverability best practices
• Experience with A/B testing and optimization
• Knowledge of GDPR and CAN-SPAM regulations
• Excellent written communication skills
• Ability to work independently and in a team environment
• ​Strong attention to detail and project management skills

Thanks & Regards

HR Team

Contact- hiring@magnetoitsolutions.com