E-Commerce SEO Analyst

We’re seeking a highly strategic and creative SEO Manager – Content Lead to drive our global content marketing and organic growth initiatives.

This individual will lead content strategy, creation, and performance reporting for international markets while leveraging LLMs and AI-powered tools to enhance visibility and engagement across digital platforms.

You’ll collaborate cross-functionally with Growth, Product, Content, and Data Science teams to deliver high-performing, search-optimized content experiences across multiple regions and languages.

Key Responsibilities

• Lead global SEO and content marketing strategy to expand organic reach across new products and regions.
• Develop and execute an international content roadmap (articles, videos, visual and interactive content).
• Leverage LLMs and AI tools (e.g., ChatGPT, Perplexity) for keyword research, ideation, and optimization.
• Conduct comprehensive content performance reporting and present results to executive leadership.
• Oversee content production workflows, ensuring on-brand, timely, and SEO-optimized delivery.
• Implement technical SEO best practices and collaborate with engineering for optimization opportunities.
• Utilize analytics tools to measure performance, user engagement, and ROI of content programs
• Experience in increasing shopify sale using GEO, AEO, SEO

Qualifications

• 4+ years of experience executing SEO and content strategies, including 1+ year in an enterprise or in-house SEO role.
• Experience in GEO, AEO, SEO
• Proven ability to develop SEO roadmaps from keyword research to final content delivery.
• Expertise in LLM-driven content marketing and AI tool usage.
• Deep understanding of content ROI, attribution modeling, and media mix measurement.
• Proficient with Google Analytics, Search Console, Looker, Tableau, SEMRush, ScreamingFrog, YouTube Studio, and vidIQ.
• Working knowledge of HTML, CSS, and content architecture.
• Skilled in performance reporting and using insights to guide content optimization.
• Excellent communication, presentation, and stakeholder management skills.
• Proficient with Google Workspace (Docs, Sheets, Slides), Excel, and data visualization tools.
• Experience in B2B SEO strategy.
• Experience with localization, translation, and international SEO (hreflang implementation).
• SQL skills for data extraction and analysis.
• Bachelor’s degree (or equivalent experience).