E-commerce pc work

Job Summary
We are seeking a highly motivated and detail-oriented E-Commerce Specialist to join our dynamic marketing team. The ideal candidate will be responsible for managing and optimizing our online store presence across various digital platforms. This role requires a strong understanding of digital marketing strategies, content creation, and technical skills to drive traffic, increase conversions, and enhance overall online sales performance. The E-Commerce Specialist will play a key role in developing innovative marketing campaigns and analyzing performance metrics to ensure continuous growth.

Responsibilities

• Develop and implement SEO strategies utilizing SEO tools, keyword research, and content optimization to improve search engine rankings.
• Manage and optimize product listings on e-commerce platforms using content management systems such as WordPress and other CMS tools.
• Create compelling content for product descriptions, landing pages, email marketing campaigns, and social media channels to engage target audiences.
• Utilize Google Ads, Facebook Advertising, SEM, and Google AdWords to run targeted advertising campaigns that increase traffic and sales.
• Perform conversion rate optimization through A/B testing, analytics insights, and marketing automation techniques to maximize ROI.
• Design visually appealing graphics and promotional materials using Adobe Photoshop, Adobe Creative Suite, and graphic design best practices.
• Monitor website performance using Google Analytics and other analytics tools to track KPIs, analyze user behavior, and generate actionable insights.
• Manage social media marketing efforts including social media management tools for platforms like Facebook, Instagram, and LinkedIn to build brand awareness.
• Collaborate with cross-functional teams on B2B marketing initiatives and support overall digital marketing strategies aligned with business goals.
• Stay current with industry trends related to e-commerce, digital marketing, SEO, SEM, and emerging technologies such as JavaScript and SQL for website enhancements.

Qualifications

• Proven experience in e-commerce management or digital marketing roles with a focus on online retail platforms.
• Strong knowledge of SEO tools, keyword research techniques, Google Analytics, Google Ads, Facebook Advertising, and Google AdWords.
• Proficiency in content creation including copywriting for product descriptions, blogs, emails, and social media posts.
• Technical skills in HTML, CSS, JavaScript basics, SQL queries preferred for website customization and data analysis.
• Experience with WordPress or other content management systems is essential.
• Skilled in Adobe Photoshop and Adobe Creative Suite for graphic design tasks.
• Familiarity with marketing automation platforms and performance marketing strategies.
• Excellent analytical skills with the ability to interpret data insights into actionable strategies.
• Strong communication skills with the ability to collaborate effectively across teams. This position offers an exciting opportunity to contribute to a growing e-commerce business by leveraging your digital marketing expertise in a fast-paced environment dedicated to innovation and success.

Pay: ₹10,000.00 - ₹20,000.00 per month