Job Summary We are seeking a highly motivated and detail-oriented E-Commerce Specialist to join our dynamic marketing team. The ideal candidate will be responsible for managing and optimizing our online store presence across various digital platforms. This role requires a strong understanding of digital marketing strategies, content creation, and technical skills to drive traffic, increase conversions, and enhance overall online sales performance. The E-Commerce Specialist will play a key role in developing innovative marketing campaigns and analyzing performance metrics to ensure continuous growth. Responsibilities Develop and implement SEO strategies utilizing SEO tools, keyword research, and content optimization to improve search engine rankings. Manage and optimize product listings on e-commerce platforms using content management systems such as WordPress and other CMS tools. Create compelling content for product descriptions, landing pages, email marketing campaigns, and social media channels to engage target audiences. Utilize Google Ads, Facebook Advertising, SEM, and Google AdWords to run targeted advertising campaigns that increase traffic and sales. Perform conversion rate optimization through A/B testing, analytics insights, and marketing automation techniques to maximize ROI. Design visually appealing graphics and promotional materials using Adobe Photoshop, Adobe Creative Suite, and graphic design best practices. Monitor website performance using Google Analytics and other analytics tools to track KPIs, analyze user behavior, and generate actionable insights. Manage social media marketing efforts including social media management tools for platforms like Facebook, Instagram, and LinkedIn to build brand awareness. Collaborate with cross-functional teams on B2B marketing initiatives and support overall digital marketing strategies aligned with business goals. Stay current with industry trends related to e-commerce, digital marketing, SEO, SEM, and emerging technologies such as JavaScript and SQL for website enhancements. Qualifications Proven experience in e-commerce management or digital marketing roles with a focus on online retail platforms. Strong knowledge of SEO tools, keyword research techniques, Google Analytics, Google Ads, Facebook Advertising, and Google AdWords. Proficiency in content creation including copywriting for product descriptions, blogs, emails, and social media posts. Technical skills in HTML, CSS, JavaScript basics, SQL queries preferred for website customization and data analysis. Experience with WordPress or other content management systems is essential. Skilled in Adobe Photoshop and Adobe Creative Suite for graphic design tasks. Familiarity with marketing automation platforms and performance marketing strategies. Excellent analytical skills with the ability to interpret data insights into actionable strategies. Strong communication skills with the ability to collaborate effectively across teams. This position offers an exciting opportunity to contribute to a growing e-commerce business by leveraging your digital marketing expertise in a fast-paced environment dedicated to innovation and success. Pay: ₹10,000.00 - ₹20,000.00 per month
Job Summary We are seeking a highly motivated and detail-oriented E-Commerce Specialist to join our dynamic marketing team. The ideal candidate will be responsible for managing and optimizing our online store presence across various digital platforms. This role requires a strong understanding of digital marketing strategies, content creation, and technical skills to drive traffic, increase conversions, and enhance overall online sales performance. The E-Commerce Specialist will play a key role in developing innovative marketing campaigns and analyzing performance metrics to ensure continuous growth. Responsibilities Develop and implement SEO strategies utilizing SEO tools, keyword research, and content optimization to improve search engine rankings. Manage and optimize product listings on e-commerce platforms using content management systems such as WordPress and other CMS tools. Create compelling content for product descriptions, landing pages, email marketing campaigns, and social media channels to engage target audiences. Utilize Google Ads, Facebook Advertising, SEM, and Google AdWords to run targeted advertising campaigns that increase traffic and sales. Perform conversion rate optimization through A/B testing, analytics insights, and marketing automation techniques to maximize ROI. Design visually appealing graphics and promotional materials using Adobe Photoshop, Adobe Creative Suite, and graphic design best practices. Monitor website performance using Google Analytics and other analytics tools to track KPIs, analyze user behavior, and generate actionable insights. Manage social media marketing efforts including social media management tools for platforms like Facebook, Instagram, and LinkedIn to build brand awareness. Collaborate with cross-functional teams on B2B marketing initiatives and support overall digital marketing strategies aligned with business goals. Stay current with industry trends related to e-commerce, digital marketing, SEO, SEM, and emerging technologies such as JavaScript and SQL for website enhancements. Qualifications Proven experience in e-commerce management or digital marketing roles with a focus on online retail platforms. Strong knowledge of SEO tools, keyword research techniques, Google Analytics, Google Ads, Facebook Advertising, and Google AdWords. Proficiency in content creation including copywriting for product descriptions, blogs, emails, and social media posts. Technical skills in HTML, CSS, JavaScript basics, SQL queries preferred for website customization and data analysis. Experience with WordPress or other content management systems is essential. Skilled in Adobe Photoshop and Adobe Creative Suite for graphic design tasks. Familiarity with marketing automation platforms and performance marketing strategies. Excellent analytical skills with the ability to interpret data insights into actionable strategies. Strong communication skills with the ability to collaborate effectively across teams. This position offers an exciting opportunity to contribute to a growing e-commerce business by leveraging your digital marketing expertise in a fast-paced environment dedicated to innovation and success. Pay: ₹10,000.00 - ₹20,000.00 per month