E-commerce Marketing Manager

Position Overview

E-commerce Marketing Manager

Key Responsibilities

Performance Marketing & Campaigns

• Manage and oversee advertising campaigns (sponsored ads, display, video, brand store promotions) on Amazon & Flipkart.
• Plan daily, weekly and monthly budgets for performance marketing
• Ensuring right mix of campaigns around branded and generic keywords, picking right property from Sponsored brand, sponsored product, sponsored display
• Work closely with external agencies to plan, execute, and optimize campaigns.
• Track, analyze, and report campaign performance metrics, ensuring optimal

  ACOS and TACOS

  .
• Design seasonal and tactical promotional campaigns aligned with sales objectives.

Product Listing and Management (Amazon & Flipkart)

• Own end-to-end product listing and catalog management: titles, descriptions, keywords, pricing, and availability.
• Drive creation and optimization of product content, including images, A+ content, enhanced brand content, and storefronts.
• Monitor and improve product discoverability, ranking, and conversions across categories.

Agency & Stakeholder Management

• Coordination Amazon and Flipkart Ads teams to gain insights on campaigns and new trends
• Coordinate with external agencies running paid campaigns; ensure delivery against KPIs.
• Manage internal stakeholders such as

  procurement and finance teams

  for timely

  PO issuance and invoice processing

  .
• Partner with sales, category, and supply chain teams to align inventory availability with campaigns.

Analytics & Reporting

• Generate regular dashboards on sales, traffic, conversion, and marketing efficiency.
• Identify growth opportunities using data insights and marketplace trends.
• Recommend strategies for scaling brand visibility and market share on platforms.

  Role & responsibilities

Preferred candidate profile

• Bachelor’s/Master’s degree in Marketing, Business, or a related field.
• 4–7 years of relevant experience in

  e-commerce marketing, marketplace management, or performance marketing

  , preferably in consumer brands.
• Hands-on knowledge of

  Amazon Seller Central, Amazon Advertising Console, and Flipkart Seller Hub

  .
• Strong analytical and problem-solving skills with ability to interpret data into actionable insights.
• Proven ability to optimize ACOS/TACOS while scaling sales.
• Experience managing external agencies and multiple stakeholders.
• Excellent communication, negotiation, and project management skills.
• Strong ownership, accountability, and willingness to work with

  daily rigor

  .