E-commerce manager

Role:- E-Commerce Manager

Location :- Gurgaon

Roles And Responsibilities:

Key Responsibilities:

● Strategy Development:

○ Develop and implement holistic Amazon advertising strategies (Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP) tailored to specific cosmetic product goals (e.g., new product launches, brand awareness, sales growth, liquidation).

○ Conduct in-depth market research, competitor analysis, and keyword research specific to the cosmetic industry to identify opportunities and inform campaign strategies.

○ Stay up-to-date with the latest Amazon advertising features, algorithms, and industry trends within the beauty sector.

● Campaign Management & Optimization:

○ Hands-on creation, setup, and daily management of Amazon PPC campaigns, including keyword targeting, product targeting, audience targeting, and bid management.

○ Continuously monitor, analyze, and optimize campaign performance (ACoS, ROAS, conversion rates, click-through rates, etc.) to achieve desired KPIs and maximize profitability.

○ Implement A/B testing for ad creatives, headlines, product images, and landing pages to identify winning strategies.

○ Manage advertising budgets effectively to ensure optimal spend and ROI.

○ Identify and implement negative keywords to reduce wasted ad spend.

● Reporting & Analysis:

○ Generate comprehensive weekly and monthly performance reports, providing actionable insights and recommendations to stakeholders.

○ Utilize Amazon Advertising Console, Brand Analytics, and other third-party tools (e.g., Helium 10, Jungle Scout) for in-depth data analysis and reporting.

○ Communicate campaign performance, trends, and strategic recommendations clearly and concisely to internal teams and clients.

● Content & Listing Optimization:

○ Collaborate with creative teams to develop compelling and brand-compliant ad creatives (images, videos, ad copy) that resonate with the cosmetic target audience.

○ Provide recommendations for optimizing product listings (titles, bullet points, descriptions, A+ Content, Storefronts) to improve conversion rates and overall ad effectiveness.

● Industry Expertise:

○ Demonstrate a strong understanding of the cosmetic and beauty industry, including product categories (skincare, makeup, haircare, fragrance), seasonality, consumer purchasing behavior, and competitor landscape.

○ Adapt advertising strategies to align with beauty industry trends and consumer preferences.

Qualifications:

● 5+ years of experience preferably in the beauty, cosmetics, or FMCG industry.

● Deep understanding of e-commerce platforms, particularly Amazon, Flipkart.

● Proven track record of driving sales growth and achieving targets.

● Strong analytical skills and proficiency in data analysis tools.

● Excellent negotiation, communication, and interpersonal skills.

● Ability to thrive in a fast-paced, dynamic environment.

Perks:

● Training activities

● Employee friendly Policies

● Employee Engagement Activities

Job Type: Full-time

Pay: ₹75,000.00 - ₹100,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• E-Commerce: 6 years (Preferred)
• beauty/cosmetics Industary : 5 years (Required)
• platforms, particularly Amazon, Flipkart: 5 years (Preferred)

Work Location: In person