Doctor Relationship Officer

• Develop and Execute Marketing Strategies:

  
  
• Create and implement strategic marketing plans to attract and retain physician referrals.
• Analyze market trends, competitive landscape, and referral patterns to identify opportunities for growth.

• Relationship Building:

  
  
• Establish and maintain relationships with referring physicians, healthcare providers, and medical groups.
• Conduct regular visits and meetings with referring doctors to promote services and gather feedback.
• Organize and attend networking events, medical conferences, and community events to build relationships.

• Communication and Education:

  
  
• Develop and distribute marketing materials, including brochures, newsletters, and digital content, tailored to referring physicians.
• Educate referring doctors about the facility's services, specialties, and latest advancements.
• Conduct presentations and informational sessions for medical professionals.

• Tracking and Reporting:

  
  
• Monitor referral trends and analyze data to measure the effectiveness of marketing strategies.
• Prepare regular reports on referral activities, outcomes, and market insights.
• Use data to adjust marketing strategies and improve referral processes.

• Collaboration:

  
  
• Work closely with the medical staff, administrative teams, and marketing department to ensure cohesive and aligned efforts.
• Collaborate with internal teams to develop and implement physician outreach programs.

• Compliance:

  
  
• Maintain up-to-date knowledge of healthcare marketing trends, best practices, and regulatory changes.

Qualifications

• Education:

  
  
• Bachelors degree in Marketing, Business Administration, Healthcare Administration, or a related field.
• Masters degree is a plus.

• Experience:

  
  
• Proven experience in healthcare marketing, physician relations, or related roles.
• Strong understanding of healthcare systems, referral processes, and the medical community.

• Skills:

  
  
• Excellent communication and interpersonal skills.
• Strong analytical and strategic thinking abilities.
• Ability to build and maintain professional relationships.
• Proficiency in marketing software and CRM systems.
• Strong organizational and project management skills.

• Personal Attributes:

  
  
• Self-motivated and goal-oriented.
• Ability to work independently and as part of a team.
• Professional demeanor and appearance.

  Role & responsibilities