Director / Senior Manager, Digital Marketing

As a Director / Senior Manager of Digital Marketing at our company, you will have the exciting opportunity to lead and accelerate our global inbound marketing function, with a primary focus on the North America and APAC regions. Your role will involve developing and executing a sophisticated, multi-channel inbound strategy to drive high-quality leads, build a robust sales pipeline, and achieve revenue goals. You will be responsible for overseeing the entire inbound funnel, from awareness and acquisition to conversion and handoff. This key leadership position requires a data-driven strategist who can orchestrate digital events, leverage a modern MarTech stack, and collaborate effectively with sales and marketing counterparts. **Key Responsibilities:** - **Inbound Strategy & Leadership:** Develop and execute a comprehensive inbound marketing strategy to exceed lead generation and pipeline targets for North America and APAC. - **Channel Performance:** Oversee the performance of all inbound digital channels, collaborating with the SEO/SEM specialist on search strategy and owning the broader channel mix, performance marketing, and conversion rate optimization. - **Digital Events:** Own the strategy and planning for our digital event program, including webinars and podcasts, to enhance our brand, engage prospects, and generate qualified leads. - **Technology & Analytics:** Lead the strategic use of our core marketing technology stack, including our marketing automation platform (HubSpot), to refine targeting, personalize campaigns, and deliver insightful performance reporting. - **Team Collaboration:** Foster a collaborative environment by partnering with leaders across demand generation, BDR, sales, and product teams to ensure a seamless MQL-to-Opportunity handoff process and cohesive go-to-market execution. - **Funnel Optimization:** Continuously analyze the inbound marketing funnel to identify areas for improvement, implementing A/B tests and experiments to optimize performance and ROI. **Your Qualifications:** - Bachelor's degree in Marketing, Business, or a related field. - 8+ years of experience in B2B digital marketing, with a proven track record of scaling inbound marketing programs for a global SaaS or cybersecurity company. - Deep expertise in developing multi-channel inbound strategies with a focus on North American and APAC markets. - Strategic and hands-on experience with marketing automation platforms (HubSpot is highly preferred). - Demonstrated success in planning and managing digital events like webinars and podcasts. - Exceptional leadership and communication skills, collaborating extensively with sales, BDR, demand generation, and product teams. - Strong analytical skills with a data-driven mindset and the ability to translate insights into actionable strategy.,