Director of Brand Marketing ( for a portfolio company)

We are supporting one of our Consumer Internet portfolio company to add a seasoned Brand Marketeer to the core team.

More on the role below - On behalf of the firm:

Some of the key attributes which we are looking in this role are as follows

Strategy & Leadership:

• Develop and execute a marketing strategy aligned with growth and profitability goals of different suite of consumer products
• Build, mentor, and lead a high-performing marketing team across branding, growth, and performance.

Performance Marketing & Growth:

• Manage and optimize paid/organic channels (SEM, social media, partnerships).
• Drive CAC, LTV, and ROI improvements with growth experiments and data insights.

Branding & Positioning:

• Create and execute campaigns to strengthen brand awareness and loyalty.
• Develop detailed Brand Strategy
• Ensure consistent messaging across all touchpoints.

User Retention & Engagement:

• Build retention strategies to reduce churn and increase engagement.
• Lead loyalty and referral programs with data-driven insights.

Profitability & Resourcefulness:

• Ensure marketing decisions are cost-efficient and ROI-focused.
• Optimize the marketing budget for maximum impact.

Analytics & Reporting:

• Track and analyze marketing performance to guide decision-making.
• Share actionable insights with leadership.

What is needed for this role:

• Minimum of 10-12+ Years of overall Experience. Max 15 years.
• Have built, mentored, managed & retained high-performing teams and set them up for long success within the organization
• Proven track record of launching /scaling different User Centric Products from 1-10.
• Experience of Building Brand Narrative: The role will require working closely with the digital team, brand managers, design, eCommerce, social media, copywriters, PR, and executives, to ensure all marketing campaigns are in alignment with the core brand message.
• Experience of working in financial services or Consumer product ecosystem will be a huge preference

Why you should work with us:

• We like people who behave like owners, and we place a high regard on those who take ownership and see projects through to completion.
• We take pleasure in tackling meaningful problems by understanding pain points and developing intuitive experiences that delight customers.
• We appreciate those who can participate in healthy conflict and are able to commit to every decision as if it were their own. We value consent, over consensus.
• In our relentless pursuit of excellence, we consistently set higher standards. If you crave continuous learning, growth, and improvement in a dynamic environment do reach out.