Director - Marketing,

20 - 25 years

25 - 30 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

This individual will serve as the central marketing leader for all business units, overseeing strategic brand development, stakeholder engagement, investor communication, media relations, and performance marketing, reporting directly to the Executive Board. Key responsibilities 1. Strategic Marketing Leadership Define and implement a multi-year, cross-platform marketing strategy aligned with RRAC s long-term vision. Collaborate closely with business unit CEOs to provide strategic marketing direction while maintaining brand consistency across the group Manage a lean, high-performance marketing team that serves all operating verticals. 2. Brand Architecture Corporate Positioning Build a structured brand architecture to unify the RMZ identity across sectors. Position RMZ as a globally credible, future-focused real assets platform. Lead brand transformation initiatives and develop compelling corporate narratives. 3. Communications, PR Public Affairs Manage investor communication, executive messaging, and corporate affairs. Build and maintain strong relationships with national and global media outlets. Represent RMZ at industry forums, investor events, and global summits to enhance visibility and reputation. 4. Digital, Data Performance Marketing Develop and deploy digital marketing strategies to drive engagement, awareness, and lead generation. Leverage data analytics, automation, and PropTech tools to optimise marketing performance. Implement dashboards for real-time visibility into marketing effectiveness and ROI. 5. Stakeholder Investor Engagement Drive marketing support for capital formation initiatives, private equity platform launches, and infrastructure mandates. Lead storytelling for investor decks, sector insights, and institutional communication. Ensure alignment in messaging across stakeholders: LPs, tenants, regulators, and public bodies. 6. Campaigns, Events Thought Leadership Orchestrate cross-platform campaigns for new project launches, fundraises, or acquisitions. Design and execute marquee brand events and external engagements. Develop thought leadership content and brand positioning strategies. 7. Budget Management External Partnerships Develop and manage the annual marketing budget with accountability for ROI. Lead agency partnerships, vendor management, and procurement for all marketing functions. Deliver cost-efficient, high-impact outcomes through structured oversight and performance metrics. KEY SKILLS AND COMPETENCIES: 20+ years in marketing, branding, or communications across real estate, infrastructure, private equity, or financial services Experience managing centralised marketing teams serving multiple business lines Demonstrated ability to engage C-suite, investors, regulators, and media Core skills in corporate branding, PR, investor communications, digital strategy, and narrative building Familiarity with MarTech, analytics, content platforms, and automation tools Established relationships with leading media houses and strong messaging expertise

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