What this job entails:
Customer understanding
Be the voice of the customer internally
Understand needs - even those that the customers themselves may not realize
Stay on top of changing trends and strategic priorities through in-depth data analysis
to predict customer behavior
Pricing
Develop the right pricing policy - identify opportunities for giving customers value
through intelligent and
limited discounting.
Use discounting to drive portfolio mix and achieve strategic goals
Merchandising
Develop and execute plans to showcase the right products
Identify cross-selling and upselling opportunities
Own the customer experience in the category - make navigation, discovery easier.
Save the customer time
Identify the parameters customers use to make decisions and ensure catalog
richness
Marketing
Work with marketing to identify the best RoI initiatives to build awareness and
encourage trial across channels - SEM, SEO, TV Commercials, etc.
Understand SEM, SEO and Email marketing - identify the right keywords, reduce
SEM costs while increasing conversions of website visits to orders
Promotions
Create promotions to drive revenue, margins, etc.
Own both creation and execution of promotions calendar including special occasions
(Diwali, Valentine s day, etc.)
Catalogue
Own catalogue content creation - lead catalogue photoshoot & content
creation, drive this via internal catalogue & marketing teams
Drive better conversions through catalogue improvement & enhancement basis
customer insights
Operations
Work with internal sourcing, quality & design team to track key project
milestones, ensure processes are followed for . You get a
chance to work with new generation of entrepreneurs and help them take their
business to next level with the help of best-in-class technology
Qualifications and experience:
Educational background - Graduation, MBA is preferred
Desire and ability to think like the customer
Ability to translate strategies into execution plans and take them to
completion
Highly analytical
Willing to take calculated risks to grow the category
Excellent verbal and written communication with interpersonal skills
Strong understanding of technology and business
Must be willing to learn
Ability to connect with people across teams & levels
