Digital Marketing Manager

Role & responsibilities

brand awareness, lead generation, and client engagement

Preferred candidate profile

1. Strategy & Campaigns

• Develop and execute

  end-to-end digital marketing strategy

  across B2B channels (LinkedIn, Google Ads, Email Campaigns, SEO).
• Align campaigns with business goals: client acquisition, talent attraction, employer branding.

Performance Marketing

• Manage

  Google Ads, LinkedIn Ads, Facebook/Instagram Ads

  for targeted outreach.
• Optimize campaigns for

  leads, cost-per-click (CPC), and ROI

  .

Content & Branding

• Oversee website content, blogs, whitepapers, and social media posts for Layam and subsidiaries (Radram, Layam Australia).
• Ensure consistent

  brand messaging and storytelling

  .

Lead Generation & CRM

• Create

  automated lead funnels

  integrating with CRM (LeadSquared / HubSpot).

SEO & Website Management

• Improve search rankings for industry keywords (Recruitment, Staffing, Contract Manufacturing, ODC).

Analytics & Reporting

• Track performance using

  Google Analytics, SEMrush, LinkedIn Analytics

  .

Innovation & AI Integration

AI-driven tools

Key Performance Indicators (KPIs)

1. Lead Generation

• Minimum

  X qualified B2B leads per month

  across verticals.
• Conversion % from digital inquiries to business discussions.

Brand Visibility

• Increase

  website traffic by 3040% in 12 months

  .
• Growth in

  LinkedIn followers & engagement rate

  (target: 1015% MoM growth).

Cost Efficiency

• Maintain

  Cost per Lead (CPL) within industry benchmark

  .
• Ensure

  2030% ROI

  improvement on paid ad spends.

SEO Performance

• Top 5 rankings for at least 10 industry-relevant keywords in 912 months.

Content & Campaign Delivery

• Minimum 4 client-facing posts/blogs per month.
• Monthly newsletters for clients & candidates.

Analytics & Reporting

• Monthly dashboard submission on leads, CPL, engagement, SEO rankings.

• Has proven experience in

  B2B service marketing

  (not just retail/e-commerce).

end-to-end campaigns, agency coordination, and reporting to top management